[206] Positioning 3
“It’s not a problem to worry about, so you don’t have to think about it.”
“Give up Sunyang Capital’s financial program and sell a car? Isn’t giving up the profits of one’s company to help others something to think about and think about?”
Chairman Joo Kwang-sik argued and listened as if it was difficult to understand.
“As I said, there are no leftovers. CEO Oh Se-hyun is like a teacher who taught me about finance in general, and Sunyang Motors is… my grandfather’s legacy.”
I glanced over and trembled.
“It’s easy to spend money and eat money… Ugh, selling things is really bad.”
“This is a big deal.”
“yes?”
I didn’t know what it meant, so when I opened my eyes roundly, Chairman Joo Kwang-sik said with a smile.
“It’s scary to think that my nephew, who takes the financial business so easily, is my competitor.”
“A competition? We cooperate so actively.”
“good. Let’s believe in cooperation. And I owe something to you, but I won’t say I don’t know.”
I’m talking about using a two-legged strategy when taking over a credit card company.
“But before that, I have to simulate a card installment program. If there is no profit and there is only risk, it will not happen.”
“It can’t be. How many cars do you think Daehyun Motors has sold through installments so far?”
“Well that’s it. It’s just pounding on a stone bridge. Even my nephew will simulate it if he ever shuts up.”
Card fees and installment interest. It’s not a losing business. Unless there is a risk of a card crisis.
I nailed the wedge before interest hesitated.
“yes. Of course you should. But remember one thing.”
“what?”
“How much interest did Daehyeon Motors make from the installment business? If you do well, you can bring all of them to the credit card company.”
A car installment program managed by Chairman Joo Tae-shik. Being able to take away the profits earned there is a great temptation for Chairman Kwang-sik Joo, who is in a competitive relationship.
“This is a big deal.”
“What else?”
“My nephew knows my weakness all too well. haha.”
“It scratches the itch.”
“What should I do because Won Jin’s nephew likes this much more than Ju’s nephew?”
“If you continue to cooperate with your uncle as you do now, wouldn’t it be like your own nephew?”
We laughed out loud and laughed at each other.
# # #
“It’s like that. When you throw away something you don’t need, it’s bound to come in handy. haha.”
Vice Chairman Vibrator burst into laughter as if he had seen a really interesting sight.
“Iknow, right. If I had known it would be like this, I would have kept it. I hadn’t thought of tying the car installment program with a credit card.”
He scratched his head with a sad expression.
“Who do you think? Is this your idea?”
“no. This is representative Oh Se-hyun’s idea. It seems that the biggest cause of the sluggish sales of Sunyang Motors was the financial burden of consumers.”
Instead of HW, the name Sunyang was used. It is to make them accept it as if it were their own work.
“What about Sunyang Capital? Aren’t you already running an installment program there?”
“Because 36 months is the maximum. I even thought of raising the interest rate a bit more and extending it, but the opposition from capital executives is severe. Compared to other companies, it gives the impression that only the interest rate is high.”
“yes. Consumers don’t check things carefully. I don’t think that the interest rate will increase as the installment period has increased, and after looking at the highest interest rate, it’s expensive.”
Looking at the vibrator vice president diligently rolling his head, he said.
“Daehyun Card says they will review it positively. In particular, Sunyang Capital expressed its intention to stop the installment program for this new car.”
“what? why give it up Is auto finance revenue the key to capital?”
It must have been more shocking to have abandoned the profits of Sunyang Capital than to visit Daehyeon first. I open my eyes and scream out loud.
“What will you do? In times like these, we should help each other. Isn’t CEO Oh a special person to me? And we should avoid the appearance of handing over the burden to the credit card company while leaving only the net worth.”
When he realized that he was benefiting himself, his voice sank.
“Do you think it is okay to raise the installment interest for the card purchase program?”
Before you know it, you even think of tricks to increase your profits.
“Current interest rates alone are higher. So, it is possible to offer a discounted interest rate within 36 months. As my uncle said, consumers only see the results.”
“Hmm….”
Seeing my uncle start a complicated calculation, I knew that my job was over. Now it’s time to look at the specific numbers and make a final decision.
“Anyway, Sunyang Motors will send you a proposal. Check it out and decide.”
I opened the water.
Now, it is the turn of HW Automobile and the working-level staff of the credit card company to negotiate. I sent talented people from Sunyang Capital to HW Motors.
If they create the best combination, you can expect a reversal of the tide.
* * *
Signs have already appeared everywhere. If you look into it a little, you probably won’t know that there’s only one thing left to explode, but it’s hard to stop.
It is the same thing as a card company that secures users or new customers who block reversals with cash advances and cannot give up the fees on the cards they scrape.
And they didn’t give up the commission and installment interest that would come in the moment they swipe a car worth 10 million won with a card.
“The contract was signed. Card fees are a bit burdensome, but I can make up for it by increasing sales instead.”
Now, two credit card companies will start a big advertisement. Thanks to that, our < Iscillo > also became an advertisement.
“Good for you. Did you meet your uncle in person?”
“okay. It’s not a stranger, and we’re the ones who feel sad, so we stopped by to say hello.”
“Did you say anything?”
CEO Dae-ho Cho smiled.
“The man talked about the HW car as if it were his. Throughout the meeting, Sunyang Motors Sunyang Motors was working… I was a bit uncomfortable.”
“You didn’t even give orders, did you? like the president? Hehe.”
In an instant, I saw the frowning face of the president and swallowed a smile back.
“Eh? Did you catch someone?”
“Honestly, I was dumbfounded. He said that the concept itself was a problem, and that it was a car that should not come out considering its competitiveness overseas…. Later, he even explained the next project. They said that the semi-medium lineup should be reinforced…”
Seeing the angry look of President Cho Dae-ho, I felt that it would be difficult to confine the wild beast who ran away from us again.
After Sunyang and Ajin merged, he led the company without receiving instructions from anyone. He may be the first CEO of a large company to taste the separation of ownership and management.
Occasionally he would report to his grandfather about the company, but he received no instructions. He brought the company only according to his own will and did not receive black instructions from the owner’s family to steal the company’s money.
From the time he worked at Sunyang until now, he must have felt more pride as a manager than during the period he served as the CEO of HW Motors.
“So what did you say?”
“If it wasn’t for the contract for the credit card installment program, I would have told you to take care of it, because I would take care of it, but what can I do? It was me who regretted it, so I only pretended to nod my head.”
Likewise, when doing business, the liver and gallbladder should be washed clean and left at home. Even if it’s dirty, it’s the same as the front-line salesperson or the boss who bows their heads.
However, the result was good, so it was worth enduring enough.
On the face of it, it was a great deal for all three companies.
Even the younger generation, who are a bit burdened with purchasing a two-seater coupe, are accustomed to swiping their cards. In addition, the temptation to accumulate points moved their hearts.
The first car installment purchase program using a credit card ignited the attraction of new customers by Sunyang Daehyeon Card Company.
In addition, calls pouring in to car stores went to credit card companies. After checking the amount due each month, people rushed to the store with cards in their hands.
“This worked. It seems that the target of 7,000 should be raised. haha.”
“What is your estimate?”
“At least ten thousand. We are trying to raise it to 12,000 units internally.”
“Because of the credit card fee, the profit will be a little worse, right?”
“The overall profit and loss will be similar to the initial target of 7,000. However, since production has increased, there will be more savings in cost. The most important thing is different.”
Even if it’s not ordinary and passable, even if it’s a little out of the ordinary, if it touches consumers’ emotions, they will have a desire to buy it. HW Automobile is different from Daehyun, which only produces uniform cars.
Above all, the first car of a new and young customer base is a HW car. If you don’t betray their trust now, it’s no different from securing a strong consumer base.
“Can you figure out where the increased customer base came from?”
“Most of them are Daehyun. What’s interesting is that he wasn’t the one who was going to buy Daehyun’s compact car, < Click >, but he moved over from the semi-medium brother. The middle-sized sedan buyers are not shaken, but the 1500cc class is a little cheaper and even prettier, so we started weighing ours.”
CEO Dae-ho Cho suddenly smiled and said,
“I think I can hear Chairman Tae-sik Joo shouting at this. < Click > will be sold at a loss, sales of semi-medium models will decrease… I will be annoyed.”
“You’ll get more pissed off when our commercials start running in earnest, right?”
“The two most expensive sports stars at the moment are going crazy because they have exclusive contracts with us? I assure you, this time, the executives of Daehyun Motors will be completely changed. Hehe.”
“Do you have someone you like? Except for personal acquaintances.”
Realizing the meaning of my words at once, President Cho thought for a moment.
“There is only one. He is from marketing, but that person has been a cold meal since Chairman Joo Tae-shik took office as the chairman of the automobile industry. This time, it’s number one to be sorted out.”
“When it comes to marketing, there’s no particular reason to covet it… but there must be something special about it.”
“That person was the first person to plan for Daehyun to participate in major global rallies, and currently no one in Korea knows as much about rallies. Since Daehyeon doesn’t get good grades, Chairman Joo Tae-shik is not interested in him.”
Joe looked at me and confirmed again.
“If you buy a European sports car company, wouldn’t you have to go to the rally? If you secure the technology, you should see the results.”
“Daehyun’s first rank in dismissal will be our number 1 recruitment.”
* * *
2002 was a really interesting year.
Past World Cups and elections had nothing to do with me, and I was one of the strict spectators.
But now I was a part of a national big deal, and I was very deeply involved. Although the results did not change….
The night before the presidential election, the unification of the ruling party candidate was cracked and breaking news continued to pour until dawn.
Supporters who felt a sense of crisis may have gathered, or it may have been the strength of the candidate from the beginning, but on December 19, the main character of a turbulent life was elected as the 16th president.
The cogs that had been ruling our country until now started to creak.
chaebol and the media media and politics.
The ‘people’, who had never even thought of it, got involved in the gears of this structure.
Korea’s new millennium began at this very moment.
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