[205] Securing a location 2
“We are investing for the purpose of technology transfer rather than living. If an acquisition is possible, we review the business feasibility and decide whether or not to acquire it.”
“Acquiring a company to steal technology… It’s not uncommon… to think of such a bold idea.”
The German BMW Group acquired the British luxury brand Rolls-Royce in 1998 and the Mini and Rover Land Rover brands of the British Rover Group in 1994. However, Rover and Land Rover were sold to Ford in 2000, and currently only three brands, BMW and Mini Rolls-Royce, are maintained.
BMW only owned the Land Rover brand for six years.
In England, the home of the Rover Group, resistance was so strong that opposition rallies took place every day. This is because after acquiring Land Rover and using SUV technology to create the BMW X5, it was sold when its usefulness declined.
Of course, that’s why Ford took over. After all the technology is taken away, it will be resold somewhere.
“Isn’t that a shortcut? Chairman Song Hyeon-chang was also a person who had the same thoughts as me. There is no big difference.”
“If there is no big difference, you shouldn’t even start. Chairman Song’s bold investments all ended in failure.”
“There is a difference. It’s the same idea, but people are different.”
“Is it you? An investment guru?”
I shook my head. This is a management issue, not an investment issue.
“no. Isn’t the main stream different? Because the people of Sunyang are the main axis, not the people of Ajin.”
“is it?”
A look that makes you feel good. There is no child or adult who hates praise.
“Even if Sunyang Motors ranked 3rd or 4th, the performance was good. It was the most latecomer among automobile companies, but it achieved results while enduring the annoyance of guys like Daehyun. People are different.”
“You’re putting a lot of pressure on me. haha.”
CEO Dae-ho Cho, who was smiling slightly, asked again seriously.
“Whether it’s an investment or an acquisition… Do you have money?”
“It’s not just words. I kept it in my heart. It takes a lot of stimulation to go up a notch. The stimulus must be collaboration with foreign automakers with outstanding technology. Shop for the right business. Don’t worry about money. We will arrange anything.”
I also answered seriously.
“Don’t get me wrong. I’m not a car fanatic, so I’m not trying to spend money on nothing. you know? I mean, a closet license? I still leave the article aside.”
“I know it’s not the hobby of a third-generation conglomerate. good night. Let’s find out from now on. Guess it’s not a supercar manufacturer. We don’t build full-power, high-performance cars. We will start by looking at companies that have the technology we need.”
“yes. I will fully entrust that to the president.”
There is no need to say, “Leave it in the realm of experts.” He is a person who spends a lot of time with his grandfather.
He would have learned very well how to spend money efficiently.
* * *
Daehyun Motors was exactly 3 days ahead.
Newspapers, TV magazines, magazines, and all other media that can be advertised are plastered with their mini car < Click >.
This is probably the first time I’ve even touched on a bus advertisement.
“Will you see a lot of damage?”
Representative Oh Se-hyun laughed while watching the TV commercial.
“The sprouts taste best when they are trampled. It’s to block the fever of our < Iscillo >.”
“You put too much emphasis on price and four-seater.”
“I’m going to Jeongseokdae. Precise targeting.”
“how is it? Is it worth trying?”
“It’s nerve-wracking, but the positioning is different from the start. Our goal is to create new markets.”
Oh Se-hyun burst out laughing.
“Cheuk, that’s a sound I’ve heard a lot. Oh yes. It’s a word that venture kids who are struggling to get investment use a lot when giving presentations. Positioning Targeting Pioneering new markets. But you know well, right?”
“It was all out of whack. But I’m not a venture boss who’s eager to get investment. So there is no need to talk about mouth-watering.”
“okay? Let’s see. Hehe.”
“Hey, Uncle. No, the representative of HW Automobile’s largest shareholder investment company. Are you going to do it like this?”
“Look at this, real lord. I am only your faithful representative.”
After exchanging silly jokes like this, I focused on TV again.
“Let’s see. How our first commercial came out.”
“News. It cost quite a bit, though. Hehe.”
The first tip of the 9:00 main news was dealing with exotic events.
“Today, HW Motors reproduced the shout of the Red Devil once again with Guus Hiddink coach Ji-Sung Park, the protagonist of the World Cup semifinal myth.
” came out
Thousands of red < Isquillos > lined up side by side and a crowd of about 1,000 wearing red devil T-shirts were captured on the screen.
“During the World Cup, the winning supporters all stood in front of their cars. In particular, HW Motors is said to have prepaid 22% of the tax and public charges to be borne by the winner, and even completed the registration process. The winners just have to get the car keys and leave like in a movie.”
The camera was showing a long procession, scanning over a thousand people in a row and Park Ji-sung, coach of Hiddink.
“Oh, I guess we’re leaving now. The red devils from all over the country, including Seoul, Busan, Daegu, Incheon , and Daejeon,
ride out of the factory on a red < Iscillo >.”
“Hey, how much did you feed them, so they are more than advertised? It sure sucks it up.”
“It was a marketing expense. I got a lot of TV commercials and handed out envelopes to the press. I do it because I have to do it. Didn’t Daehyun hand over the envelope to the press? However, there is no way to appear in the news because there is no issue.”
“I did a 1-minute commercial with a 25% rating. Worth the money.”
“How about tea?”
“pretty. That’s all I can give you praise for. It’s not my taste.”
I also checked to see if it would appeal to people who didn’t like it.
“Put up an announcement tomorrow.”
“Announcement?”
“yes. When a Miracle employee purchases < Isquilo >, 15% DC goes in unconditionally. The free A/S period is also extended by one year. How is it?”
“Would that be enough to sell? There are also quite a few assistants who do not earn high salaries here.”
“Then you won’t even look at people with high salaries?”
“hey! Kids here will never buy a golf bag if it doesn’t fit in the trunk.”
“Even though you can put it in the driver’s seat? Wouldn’t you like to purchase it as a second car?”
“These are the guys who live in Germany as a second car. Don’t expect too much.”
* * *
I didn’t dream of a mega hit, but it would be a lie if I said I had no expectations. But the reality was grim.
“Even front-line salespeople are clamoring to turn around. The number of phone calls is great, but not many people actually come to sign a contract. We may not be able to meet our 7,000 goal at this rate.”
CEO Dae-ho Cho’s expression was not good.
“It’s not a small amount of money close to 10 million won. Maybe this will become a toy for kids with some money.”
Oh Se-hyeon threw the paper with the list printed on it.
“My prediction was wrong. Miracle employees are explosive. To them, it’s a ‘car that costs less than 10 million won’.”
A roster of close to a hundred.
“Our company pays a little high. All general employees, especially singles, applied. There are also a lot of manager-level applications. I bought this after disposing of a domestic 2000cc sedan that my wife drives. Executives are a gift to their children.”
“In the end, I want to have it, but the conclusion is that money is a burden. Didn’t you think you should have paid in installments for up to 48 months?”
Joe hastily waved his hand.
“no. 36 months is the limit. Don’t you think about the financial cost?”
I thought something would change with just one shot of kindling, but I suddenly realized what that kindling was.
“After all, it’s a little short of money. Buying our car at very odd intervals is a burden, right?”
“okay.”
President Cho glared at me as if he was trying to get a promise and said clearly.
“I can’t lower the price any more. I’m selling it with nothing left. I can’t see any damage.”
I read it wrong. I’m not trying to sell it cheaper.
“How about credit card installments?”
“what?”
“what? card?”
both shouted at the same time.
“Sunyang Daehyeon. Are these credit card companies very aggressive right now? Both have recently changed owners. It’s 10 million won per room rather than swiping a few hundred thousand won with a card. Wouldn’t it?”
This time neither answered.
It is expected that the water will be open only after consultation with the credit card company, but the risk is a bit high for the credit card company. But isn’t it the moment when you compete like crazy? When the competition is on fire, there is no such good news. It is an issue that can secure customers in an instant.
Buying a car with a credit card later is commonplace, but not yet. Currently, this is only possible through installment programs from automakers and capital companies.
It is not a bad idea to sneak in complex card finance at this opportunity.
“Shall we try it?”
Joe was the first to speak. The fact that he thinks positively means that Oh Se-hyun also accepts it.
The reason Oh Se-hyeon didn’t mention it first is probably because CEO Dae-ho Cho is responsible for management.
“Then, you two, please create a financial program that is acceptable to the other side. We will start with a pre-meeting with the two owners of the credit card company.”
Fortunately, both of them know each other.
Isn’t one of them called uncle and one uncle?
What’s even more interesting is that the credit card company will be destroyed next year.
I’ll put a couple of bigger bombs on them. So much so that it’s hard to get out of it.
* * *
“Car to card?”
“yes. Actually, nothing special. Isn’t it buying in installments when you buy something? Even if the amount is different… It’s the credit card company that sets the limit. How is it different from buying a luxury bag worth 3 million won?”
Daehyeon Finance Chairman Joo Kwang-sik listened to my words with interest.
“Our installments are all 36 months. Wouldn’t it be no problem to use the card for 48 months or 60 months?”
“Hmm… that sounds plausible.”
“Do you make a product by closely examining the interest rate? Try our < Isquilo > as a test and if it’s okay, expand the model…” ”
My nephew seems to have a deep relationship with Sunyang Motors. Seeing you come here first and try to do business.”
His sharp eyes pierced my face.
“Isn’t I also related to Miracle, and isn’t Sunyang your grandfather’s? I can’t say I don’t know.”
“Is that all there is to it?”
“Let’s talk about the back story later and start with the business in front of us.”
“Isn’t it a lot of fun watching my nephew who is anxious? I’ve heard stories like this too. You say you can’t escape the struggle?”
“It’s all because of your uncle’s older brother, the chairman of the car. There is no such thing as dumping. The more you sell, the more you lose.”
“It’s about the loss from selling compact cars. If you sell a few flagships, you’ll be fine. Daehyun Motors has a wide spectrum. Hehe.”
“So, wouldn’t it be fun to lose money and ruin the image?”
Chairman Joo Kwang-shik couldn’t answer for a moment, then burst into laughter.
“Euhhaha I’ll be watching your distorted face.”
“When a credit card company installment product comes out, it is immediately reversed. Our company’s analysis is like that.”
Joo Kwang-sik put forward a new condition when the laughter died down.
“Until the net exhaustion of 36 months, only 48 months of eating at Sunyang Capital and stretching for a long time? That’s not possible… I’ll think about it if I stop the Sunyang Capital program.”
“call.”
His eyes widened when he saw me replying without thinking for a second.
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