President Cho Dae-ho, who uses the largest room in the
3 HW Group office building, one step at a time, looked 10 years old overnight.
It was to the point where I could no longer digest the incoming calls and blocked them.
As he opened the door to the president’s office and entered, the president let out a long sigh.
“Whatever the outcome is, it is a great success. It’s crazy.”
“It looks crazy, but I win today. Be at ease.”
“I don’t know much about football, but I know that Poland is a country attached to Europe. Did we beat European countries in the World Cup?”
“A clear win on power.”
CEO Dae-ho Cho waved his hands as if he didn’t want to hear any more.
“Okay, today is fine. Even if we lose, we can say that our company has sincere desire for victory. But what next? What are you going to do with the US? The PR team is like a battlefield right now. I can’t even handle the phone calls from reporters who ask if I foresaw it.”
“Isn’t that proof that you saw such a huge advertising effect? What if it’s a battlefield? The public relations team members must also do some work after a long time. Hehe.”
“It’s nothing to laugh about. We have raised our expectations, so we have to be really careful about advertising for the next game.”
He sent a smile to the hardened face of Cho.
“president. We are not gamblers. There will be some people who will criticize for not getting it right, but the important thing is to maximize the advertising effect. Even today, no one has noticed except our car. Even though hundreds of millions of dollars are poured into it, no one is interested, right?”
However, it seems that President Cho has already stopped listening to what I have to say. He continued to say only worrying words.
“I can’t stop now. know? You also have to predict the next ad. Of course, if today’s prediction is wrong, you will only get cursed at.”
“We also decided on the following ad copy.”
“what? win? lose?”
Even in the midst of stuffiness, I can’t hide my curiosity.
“I applaud the national team for a wonderful game.”
“what? Are you taking a step now? Are you weak?”
“It’s a problem even if you predict it, it’s a problem even if you take one step off… Is this what it is? haha.”
“Hmm…”
CEO Daeho Cho blinked for a moment before opening his mouth.
“Do you think it will be a tie?”
You should answer well. Being a fortune teller is a specification.
“Win or lose or draw. Isn’t that a phrase that suits everyone?”
“Yes, but it would be a very appropriate expression if it ended in a tie.”
That will come to a conclusion on June 10th.
“Anyway, at 8:30 today, everyone in our company will watch the game without missing a single one. Let’s see the match results and think about what to do with the next ad copy. Are you fine?”
“yes. If we lose today, the next phrase must be changed unconditionally.”
But that didn’t happen.
When they won their first ever World Cup victory that evening, two heroes were born. Hwang Seon-hong and Yoo Sang-cheol were them.
Although not a hero, the main character of the topic also appeared. This morning’s advertisement, which predicted victory, was the main character.
There was an overwhelming opinion that the prophecy was correct, and some even said that the cow had caught a mouse by walking backwards.
However, there were also jokes saying, “Do you know how difficult it is to catch a mouse by stepping behind a cow?”
And as we wanted, interest in what kind of car was the car that showed only the silhouette was pouring out. In terms of the roof line, the opinion that it is not a sleek sports car was overwhelming.
It also meant that people were waiting for an unusual car to appear, not an ordinary sedan.
In fact, it is difficult to tell what kind of car it is with just a blurry silhouette. But people tend to imagine what they want. Accepting the mediocre silhouette as a sports car means that I am tired of mediocre sedans.
Now, what HW cars predict in the next game has become a subject of more interest than the World Cup.
* * *
“I applaud the national team for showing a wonderful game.” “
HW Motors will share the joy today as well.”
give. Please refer to the homepage for details.”
It was an advertisement for Monday, June 10th, when the match between Korea and the United States took place.
Now, it is not just a silhouette, but a blurry, but clearly recognizable shape that it is a two-door coupe has appeared on the ground.
There were quite a few people who were enthusiastic about the fact that the newly released car was a sports coupe, but the ambiguous phrase to say the result amplified people’s curiosity.
Since there were overwhelmingly many opinions that accepted it as a defeat, there was also public opinion criticizing that it was a second hit before the start of the game.
However, when the match ended in a 1:1 draw, public opinion changed 180 degrees.
The phrase ‘I applaud the national team for showing a great game’ is a very appropriate result.
Now, the PR team was distracted by calls asking who the fortune teller was sitting in the HW car, and the homepage server was still recovering.
The foreign press, which was expected, also showed interest little by little.
We started introducing our advertisement by comparing it to Pele’s Curse. And he did not forget to say that he is looking forward to seeing what kind of predictions will be shown in the advertisement for the third game.
On Friday, June 14th, the advertisement for the group stage match against Portugal was the only thing left to do, and it literally made Korea go wild.
“axis! The Korean national team advances to the round of 16!」
「HW Motors shoots 100 < Isquillo > today without fail!」
The PR team unplugged all the phone cords and sat there blankly, the best they could do. President Dae-ho Cho said last night, “If we win tomorrow, we will go to the Incheon Stadium and attend the lottery event. If you lose, go and draw. I don’t know anymore.”
They desperately want victory, but no one thought they could beat Portugal. Except for Guus Hiddink and me.
The predestined future rolled off without a hitch.
Even the first victory in the World Cup is in a festive mood, but advancing to the round of 16!
The streets were overflowing with people wearing red T-shirts, and the pubs posted record-high sales, making the owners’ hearts overflow.
They blamed FIFA for why the World Cup is held only once every four years.
The draw, which was not even shown in the first two matches, is now briefly shown live.
CEO Dae-ho Cho waved his hand toward the audience with a benevolent smile, while reporters were busy holding their microphones.
“Just say one word. How the hell do you match wins and losses?”
“Did you mobilize expert analysts? Or is there even a fortuneteller who is as rumored to be a dragon?”
Cho shook his hand without losing his smile.
“Oh no, our company just wrote the public’s wishes in advertisements. I desperately wanted my first victory, I wanted to see a great game, and I dreamed of advancing to the round of 16 together with the people. That’s all. There is no such thing as a fortune teller. haha.”
I gave the most appropriate answer to the reporters’ questions if I knew it was being broadcast live on TV and then disappeared.
“The old man is also seasoned… Hehe.”
There is nothing more to watch. The real winner of this Korea-Japan World Cup is HW Motors.
As an official sponsor of this World Cup, Daehyun Motors spent about 100 billion won on sponsorship fees alone to FIFA. And he boasted that he would enjoy publicity effects worth trillions of won.
However, we were not able to use the World Cup logo and enjoyed more publicity than Daehyun Motors.
As the foreign media continued to report our predictions that were already accurate, we enjoyed the effect of publicizing the new car worldwide.
* * *
“What is this time? Congratulations on advancing to the quarterfinals again?”
“Do you think you can beat that? Are you Italian?”
CEO Dae-ho Cho, CEO Se-hyeon Oh, and the public relations team only looked at my mouth.
I tilted my head and nodded. Do not imitate fortune tellers. You need to pick out the most appropriate advertising copy.
“AGAIN 1966. We are sure.”
“what?”
“what?”
The public relations team members who were holding their notebooks and waiting for my words just stared blankly at it, not knowing what it meant.
“In the 1966 World Cup, North Korea and Italy faced each other. At this time, North Korea won 1-0. It means to recreate that time.”
“what? North Korea?”
When the word “North Korea” came out, CEO Dae-ho Cho, who was elderly, showed a sense of rejection.
“Don’t be too surprised. They say this is a slogan for the Red Devils, the official supporters.”
“really?”
“yes. We will prepare an extra-large placard.”
“How did you know? I heard that the Red Devils keep their chanting a secret every game?”
Oh Se-hyun looked at me with a suspicious expression, but he had plenty of things to say.
“Are you ignoring the information power of the Sunyang Group? You can figure this out in an hour.”
“Oh, I forgot that.”
I told the dissatisfied boss Joe.
“AGAIN 1966 will fill the stadium anyway. We write it a little quickly, but it works well. It looks like the supporters are advertising one more time.”
His expression softened when he said the effect was good.
“By the way… do we win? Or lose?”
One of the public relations team members who was holding a notebook cautiously opened his mouth. Now the staff has come to the point where they wonder whether the prophecy is true or not.
“Look at the advertisement. We are confident of victory. This is it.”
“hey! Don’t be vague, what do you think will happen?”
“I didn’t start out to win or lose. Fortunately, so far, the ads and results have roughly matched. That’s important. Didn’t CEO Cho say that during the interview? That’s what matters.”
Pretending not to hear Oh Se-hyeon’s curiosity, I told the PR team again.
“This time, we raise it to 500. Let’s show with money that we are sure of victory.”
“To be honest, I have no intention of opposing it even if I risk a thousand generations. I’ve been touching cars all my life, but this is the first time I’ve been so excited. In this case, you have to be sure That way the burning fire won’t go out.”
President Cho did not object at all to the 500th prize.
“Yes, please apply for the use of Seoul Plaza on June 29th. On that day, we will present our new car, the Isquilo, for the first time. It will be in the fall when we hand it out directly to the winners, but it’s time to show our car first.”
No one thinks that our national team will make it to the quarterfinals.
June 29th is the 3rd place match. I think our World Cup will end before that, so the Seoul Plaza usage report will be accepted.
“Finally, the PR team.”
The publicity team employees who met my eyes started looking only at my mouth with bright eyes.
“Notify all newspapers. If we don’t discount advertising costs enough to accept, we’ll cut the ads.”
“yes? what is that…?”
All of them are eager to run ads on the World Cup, so advertising costs have soared to a record high. you want to cut it?
All of them turned to bewildered eyes.
“Our prophetic advertisements are now scoops, not advertisements. Have you seen the subway newsstand? When we put our ads up, we display them. From their point of view, we offer a scoop, but they even charge for advertising. I assure you, if you say no ads, it will be loaded for free. JoongAng Daily will definitely give you a discount. Show off your public relations team.”
People on the public relations team noticed that I wasn’t just talking. This is a work order and must be done.
“yes. All right.”
The meeting ended with their strong answers.
And….
The match against Italy in Daejeon on June 18 ended with Ahn Jung-hwan’s golden goal.
There were only two things people were interested in now.
How long will the national team win? And how long will the prophecy announced by HW Automobile borrow advertisements be true?
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