[200] One step forward 2
“It’s the World Cup…”
CEO Dae-ho Cho blinked and clapped his hands lightly.
“not bad. Since we are not official sponsors, there are no advertising opportunities. During the World Cup season, many foreign reporters flock to it, so if you use it well, you might see a huge advertising effect.”
“Hopefully! Doesn’t this sound a bit pointless? Even if it’s not the World Cup, it’s good to do well in anything. The question is, how do you do it well? Isn’t this?”
Oh Se-hyun still had an unreliable expression.
“There is a way to do it well.”
Their eyes focused on my mouth.
“Let’s do a big event.”
“event?”
“yes. Every time the Korean national team wins, 100 new cars are distributed through a lottery.”
“what?”
“You can choose among those who directly watched the Korean War at the stadium. Seat number…”
“Wait a minute. Spraying 100 units is a bit harsh. Usually, an event leaning on a big issue like this is suitable for about 10 people.”
Jo jumped up.
A little too much for an event. When a new car is launched, there are not just one or two places to put money. We need to pour money into the Internet as well as all broadcast media outlets.
You have to ask for special articles and you have to bear the sky-high modeling fees.
“Do you think it will end in 100?”
“huh? What does that mean?”
“Do you think it will end with just one win?”
“Isn’t the goal to advance to the round of 16? So, do you think we will win 1?”
Oh Se-hyeon said in a confident tone.
“I think more? I plan to distribute 500 units if we advance to the quarterfinals and 1,000 units if we advance to the semifinals.”
The two of them laughed at the words of quarterfinals and semifinals.
In particular, CEO Dae-ho Cho did not hide his mocking expression at all.
“It would be really great if we could go up to the semifinals and spray 1,000 units just like you said. If 1,000 compact cars costing 10 million won or 10 billion won, it will be overturned. Advertising our new car at a miraculous moment with that money is a huge effect. However, spraying 100 units per win is not much different in terms of effect from spraying 10 units.”
“Isn’t there room to look forward to that miraculous moment? Every time the national team adds one win, the new car advertising effect multiplies.”
Cho did not object to my opinion any longer. It was calculated that the effect of about 1 billion, the maximum that can be expected from one win anyway, would be enough.
“Do you have any other opinions?”
He must have asked in passing without expectations, but there are still opinions that must be carried through.
“There is one more. One of the representative players this time is Park Ji-sung.”
“who?”
“Seonsun, who played for a Japanese professional team, was selected this time. Make a contract with that player. And coach Hiddink also signs a contract.”
The faces of the two crumpled people did not straighten.
“If you don’t like the new car, just tell me. Did you decide to spoil it with publicity?”
President Dae-ho Cho couldn’t bear to say anything bad about me, the grandson of Chairman Jin, who served him all his life. However, he nodded his head as he saw Oh Se-hyun, who spoke instead of what he wanted to say.
It is clearly showing that they feel the same way.
“Nevertheless, do you feel that you have to do what you say… This is so…”
“Yes? Oh representative. What is that all of a sudden…?”
“I have been hearing this absurd sound for 10 years. But… the results were always good. So no matter how absurd it may sound, it’s just different. What can I do? What do the results say?”
Looking at Oh Se-hyun smiling, President Cho made a more absurd expression.
“This time will be no exception. The bigger the issue, the better this guy’s words fit. So trust me, President Joe.”
Perhaps Oh Se-hyeon’s words sounded more absurd than mine, but President Cho Dae-ho let out a long sigh.
“Cham Hiddink should sign a long-term contract for 1 year and Park Ji-sung for at least 5 years. They also give you the highest level of modeling fee.”
“Well… if that stubbornness resembles my grandfather’s, I don’t think I’ll be able to break it if I say more… I just hope that I have as good a sense as my grandfather’s.”
“Am I sure? When the World Cup is over, the two will rise to become the nation’s top national treasure stars. So, are you planning to pursue an advertising contract with Sunyang Life Insurance?”
“Do not worry. Even President Jin will not be able to catch up with this guy.”
Seeing Oh Se-hyeon giggling, President Cho lowered his head.
* * *
Around the time when digital satellite broadcasting service and HD broadcasting were in full swing, the national team led by Hiddink showed only poor results in South American and European field training evaluation matches.
CEO Dae-ho Cho did not say anything. It seemed that he was thinking that I might give up the promotion strategy first because there was still time left.
I’m sorry, but I’ve already lost interest in the World Cup. Knowing the outcome will kill the interest along with it.
And now I’m being annoyed by things that don’t interest me.
“Uncle. Give up the mayor and challenge the general election in two years.”
“no. The timing of the general election is ambiguous. A month for a politician is a year for an ordinary man. In two years, my presence will fade.”
Mayor Choi Chang-je clung to me, wiping the sweat from his forehead.
Oh Se-hyun has already been rejected, so there is no one to lean on except me.
Also, since Grandpa’s bluff worked, no one came out to become Mayor Choi Chang-je’s source of money.
“Can you get nominations before that?”
When asked the most important question, there was no easy answer.
“There is already someone who holds an overwhelming number one position in the polls. There seemed to be no way for my uncle to be a candidate unless there was an emergency.”
“Do Do-joon.”
“Uncle, please listen to me first.”
“That’s right.”
My uncle quickly shut his mouth to avoid offending me, the last moneyline.
“I also sold my face now. Sunyang’s financial affiliate is in my hands. Betting on the odds also puts the company at risk.”
There is no winner who will stand by the loser’s backers. If I had a fierce competition with my uncle to the point of hurting my feelings, the next mayor of Seoul might put pressure on me.
Or I’ll have to reach out to him first and offer to be a supporter, then the old ill feelings will be removed.
However, it is still forbidden to form deep relationships with politicians. Grandpa’s connections are enough now.
“No chance of winning? you got it wrong The atmosphere inside the party is different.”
“I have eyes and ears. With just one phone call, you can get a report on what’s happening in Yeouido. Don’t be fooled.”
My uncle biting his lip, his expression hardened into a grim expression.
This person also knows that he is standing on the edge of a precipice.
A cornered rat is dangerous.
“Rather, prepare for the next general election. And don’t think about fighting with the candidate for the mayor of Seoul, who is actively supported by the party.”
“Are you saying you’re going to give him a fart?”
“no. I don’t know how the winds of politics blow. You should avoid the stigma of being a person. However, we must also avoid the stigma of not being human. It would be better to just give up the seat of the next mayor of Seoul like a big person.”
I am the only remaining source of funds. I was well aware that I couldn’t do anything without campaign funds, so I couldn’t be stubborn anymore.
“I promise. If you make concessions to the candidate in a good way, I will make sure that the funds for the general election two years later are not a problem. Of course, I promise to nominate.”
“Until nominations?”
“yes. Isn’t it a problem with just one phone call from Grandpa? Believe me, I will definitely convince you.”
My uncle’s expression brightened a little.
“If possible, it would be nice if the party would do their best to get nominations…”
Instead of saying ‘That’s a matter for you to decide after determining whether you’ll be useful or not,’ he nodded his head broadly.
“of course.”
I threw a present to him who was still regretting it.
“Before the general election, you should at least become an outside director of our Sunyang Life Insurance. I will set up an office for you, so please come and give me some legal advice.”
If I had been asked to go to work every day, I would have refused first. If you are a politician who has served as the mayor of Seoul, there are people lined up to serve you by putting your name on it and giving you a monthly salary of 10 million won.
Of course it’s not free. This is because the personal connections of the person who served as the mayor of Seoul reach everywhere.
The more the line of money, the better, so he accepted my offer with a big smile.
“Can I? Ah, legal advice is my area of expertise. Aren’t you a prosecutor? haha.”
I don’t want to see Choi Chang-je’s smiling face any more. This person’s last remaining life force is only effective until I suck the last one.
* * *
「I wish Taegeuk Warriors good luck.」
HW Motors.
A full-page advertisement on a black background where nothing can be found except for this one line.
On the morning of the opening ceremony of the World Cup on May 31, advertisements covered all the daily newspapers.
Unless you look closely at the ad, it’s hard to spot the very faint silhouette of a car against a black background.
It is an ordinary advertisement that no one would think of as a new car advertisement, but only to the extent of cheering for the national team.
I was relieved when I checked all of the central daily newspapers.
It came out very well just the way I wanted it. This advertisement is just a flare for the advertisements to follow.
And on that day, an incident occurred that would not be strange even if Korea advanced to the semifinals.
In the opening game held at the Seoul World Cup Stadium, France, the winner of the previous World Cup, excluding the injured Zinedine Zidane, lost 0-1 against Senegal, the newcomer to the tournament.
At this time, no one expected that France would be eliminated in the group stage.
June 4th.
Korea’s first match was held at Busan Asiad Main Stadium.
The advertisement this morning was a little different from last time.
The black background was the same, but the blurry silhouette came out a little more clearly. Anyone looking at it knew it was the roof line of a car.
And clearly printed advertising copy.
「I sincerely congratulate the Korean national team on their first victory in the World Cup.」
「HW Motors will share this joy with you.」
For more information, please refer to the homepage.”
I immediately accessed the HW Automobile homepage, but could not enter because the server was down due to excessive access.
I searched the internet again.
The hot topic of various communities has already been the HW car advertisement.
is it a prophecy? isn’t it?
It was a simple eye-catching provocation.
Could it be that ‘Sincerely wished’ was printed incorrectly as ‘Sincere congratulations’?
The reaction was predictable and they clicked on all the ads riding on the World Cup. Advertisements from other companies did not attract attention at all online.
Sunyang Electronics held an event to pay prizes of up to 300,000 won per individual for the first victory.
Daehyun Motors held a prize money event worth 500 million won in which 2,200 customers won 220,000 won each if they won at least one of the three preliminaries.
Of course, if you look closely at these events, there are complicated conditions at stake.
Only we are giving away 100 units without any conditions. A ten-million-dollar car.
It’s still too early to be surprised. When the next advertisement comes out, Korea and the world will be turned upside down.
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