The Youngest Son Of A Rich Family Chapter 148

[148] Beginning of the new millennium 2

After all, is the word love just a faded memory for older people?

“A car that has its own identity, even if it doesn’t sell a lot, a car with a special character. It is a company that makes such cars. Love at first sight is good, and love that slowly heats up is good.”

“It’s a car I want…”

“Was it 96? Ajin Motors acquired the production line and design of British Lotus and sold two-seater convertibles. A car designed for hand-made small-batch production, and therefore not even mass-produced.”

President Dae-ho Cho frowned, perhaps remembering the car I was talking about.

Based on the annual production of 10,000 units, the production cost alone was 30 million won.

Even if you sell without making a profit, if you add value-added tax and special excise tax, the acquisition price alone changes to a car worth 40 million won.

A full-option midsize car can be purchased for 15 million won, and even a flagship sedan costs only 40 million won.

Chairman Song of Ajin Motors eventually set the selling price in the upper half of 20 million won, including tax, and committed a tremendous act of losing money the more it sold.

“I know. Because I discontinued the car with my own hands.”

“yes. It’s something you can’t do in your sane mind when you think about profitability.”

“so? You mean to produce such a sports car?”

Considering my age, he seems to understand why he said such a thing.

A young car owner wants to own a sports car. right in your own company. President Dae-ho Cho seemed to understand my intentions to that extent. Isn’t this kind of thinking characteristic of a young owner who sees the company as a toy to play with?

President Cho must have heard from the thought that I was still young.

“Why would you make a car to sell at a loss? And just in case, I don’t even have a driver’s license yet. I have no interest in sports cars. My favorite car is the BMW 7 Series. It’s the car that saved my life.”

“Then what does a distinctive car mean?”

A coupe that a man in his 30s can buy in installments over three years. A pickup truck that a middle-aged man wants to buy as a second car. It says something like this.”

Cho still didn’t straighten his frown.

“A lot of compact cars and coupes have already come out. Pickup doesn’t work in Korea.”

“These are the cars you don’t want to own.”

“what?”

“A compact car that looks empty and out of shape. A coupe that is pretty and out of shape. A pickup truck that looks like a commercial truck. Who would want to buy a car like this?”

Only then did Grandpa and President Cho understand what I meant. However, he did not hide that he was still negative.

“No matter how much you want a car like that, few will sell. Anyway, the car sold is a family car. Other cars never break even. do you know now That automobiles are a facility industry that must be capable of mass production.”

“If you have a two-track production line, how about getting to breakeven? Is it impossible?”

“Family car and beloved car? like this?”

“yes.”

“You have no intention of making money.”

“A deficit for the next 10 years is good. It will be different in 10 years.”

It is now, and it will be the same in the future.

The sales volume of Toyota and Volkswagen can never be surpassed. If these two companies had only made family sedans all along, they would never have ascended to the throne.

The corporate mind that endlessly develops various and distinctive and challenging cars and does not ignore a small number of enthusiasts put their main models, the Corolla and Golf, at the top.

Daehyun Motors has revealed its aspirations to be in the global top 5 in the 21st century and will definitely achieve it. However, Daehyun still has no choice but to have a realistic image because of cost performance.

Cars should make dreams come true.

The moment you imagine yourself driving that car, you are loved.

“Uh heh heh.”

Grandpa, who had been listening, suddenly burst into laughter.

CEO Dae-ho Cho, who saw the scene, also started laughing while tapping his forehead.

Unsure of why, the grandfather stopped laughing when he looked at the two, then opened his mouth.

“You are saying the same thing I said when I started Sunyang Motors. haha.”

“That’s right. So did the president. It’s okay to not make money for 10 years. If necessary, I will even sell the underwear I was wearing to pay for it.”

“Oh really?”

“okay. But just one year later, as soon as the settlement came out, he said that to me. My neck is in danger if I continue like this. I mean, it’s about making a loss quickly. haha.”

shit.

My sincerity is so distorted.

“are you okay. Do-joon believes that you are different from the president. Hehe.”

“This friend! It was a joke. If you were serious, would I have kept you in that seat?”

I quietly intervened because I couldn’t keep listening to the recollections of the two elders.

“president. Do you understand my intentions?”

“The president boasts of having a lot of money… can you afford it? The first condition for a beloved car is design. Kicking a man is exactly the same as a woman. A pretty beauty is basic.”

“We will recruit the best designers. Chris Bangle is good and you can bring Peter Schreier. Just tell the designer you want.”

When the names of the designers of BMW and Audi were even mentioned, President Cho looked at his grandfather and smiled again.

“President. I guess you’re sincere? Thanks to that, for the past 10 years, I have been able to take care of my salary without worrying about performance.”

“Don’t be fooled. Whose bloodline are you? Hehe.”

Grandpa laughed lightly and asked seriously.

“When a car company starts to lose money, it’s hard to handle. You could lose all the money you saved on your investments.”

“I have money to invest for about 10 years. Including China.”

“what? china?”

The two were surprised again, but their reactions were slightly different.

In particular, President Cho asked with an expression as if he had seen a strange sight.

“Did you plant a spy in Daehyun Group?”

“yes?”

“I heard that Daehyun is slowly turning his eyes toward China. They said they were aiming for local production around 2005, but they say opinions are still divided.”

“It is not too late. We must hurry even for a day.”

Volkswagen has already landed in China since 1984. It established Shanghai Dazong in a joint venture with Shanghai Motors, and focused on southern China with Shanghai as its center.

In 1991, it again cooperated with China First Train to attack the northern region, and in 1999, it ate up the market to the extent that its market share in China approached 60%.

“The Chinese market is at 1.5 million units. Excluding the luxury cars of the rich in China…”

President Cho’s feelings were revealed, not wanting to rush.

Since only joint ventures are allowed in China, technology transfer is essential to entering China. This is the most annoying part.

“Don’t you know that explosive growth is about to begin?”

“Come on, it would be better for Do-jun to follow his will.”

CEO Dae-ho Cho seemed to be surprised by his grandfather who suddenly threw out his opinion.

This is because Sunyang Motors and Ajin never interfered in management after the merger.

“Why is that?”

Also, the grandfather seems to be surprised by the president who suddenly asks a provocative question.

“What? look at this dude Are you saying you won’t listen to me now?”

“Because the president is an advisor here. There’s no compelling reason to follow them. Of course, if it’s good advice, I’m going to follow it.”

“Did you see it? from this friend Do-joon is protesting against you now. He is a great man who will not even start if he cannot convince himself whether it is a company he is loved or entering China.”

Grandpa made a fuss like a child discovering something fun.

“Take a good look. Money from all over the world is flowing into China. Factory of the world? This word is really scary. Our Sunyang factory went into a huge amount just because the labor cost was cheap. It is labor that creates added value. The place of labor is a factory.”

“You’re saying that you need a place to spend your wealth.”

“The chimney goes up faster in China. Will the economy grow that fast? And the first way to show off accumulated wealth is a car.”

“It’s a man’s habit to turn to the car when money accumulates in the bank account.”

Joe nodded and looked at me.

“It will cost a lot of money. time quality money. These three always stand opposite. To save time and increase quality, huge initial funding is required. Are you okay?”

“Can you guess the amount? now?”

“Because China is an unconditional 5:5 investment system… at least 250 million dollars? That would be enough for the initial production scale of 100,000 units.”

“It is not as big as I thought. Let’s do this. Let’s promote the business based on the initial investment of 500 million dollars. Including the cost of rushing.”

When I immediately called out the doubled number, President Cho Dae-ho opened his mouth wide.

“Look. I told you this guy has a lot of money.”

The grandfather burst into laughter as he clapped his hands as if he was happy at the surprised President Cho.

* * *

“Divorced… not yet. Anyway, I felt strange when my wife, who will divorce in a few years, asked me to meet her.”

“You look good.”

“You are still managing well. Who would consider a woman in her 50s?”

“Such compliments often. why? You look different because you’re not a woman?”

“It’s still hot. let’s quit What’s the matter?”

Mayor Choi Chang-je was glad to hear from Jin Seo-yoon about having a cup of tea, and he had high expectations. That’s what canceling a planned divorce is.

“Let’s hold hands again.”

“I’m serious?”

“Don’t get me wrong. I have no intention of sharing a bed with you again. Real partners, not married couples. how is it?”

“what? Haven’t you paid enough for leaving me? If your father found out about holding hands with me, would he take it all away?”

“I don’t lose. No, I can’t take it away.”

“Did your father pass it on to you without that much of a safeguard?”

“Safeguards and everything are useless. How can I take what is not in my hand?”

“what? what do you mean?”

“It is as I said. Now I have nothing. Just know that.”

Mayor Choi Chang-je guessed that, seeing that Jin Seo-yoon did not speak. She is a woman with strong self-esteem. Everything she received from Chairman Jin disappeared, and all that was left was a sign that said, “The daughter of Sunyang Group.” I don’t know what happened.

“It’s fine if you don’t want to talk. But what do you want to do with me again? Are you still there?”

“of course. I should sit in the study in Pyeongchang-dong before I get older and become a grandmother.”

“You said you had nothing in your hands? How do you want to get to Pyeongchang-dong?”

“All you have to do is follow someone to the front of the house. But the way from the main gate to the study is difficult. I think it will be easy if you sort out someone then.”

“Who is clearing your way?”

“Someone you know well. The kid who prepared your campaign funds.”

“Do-joon? Really Do-joon?”

Jin Seo-yoon raised her finger and put it to her lips to calm the surprised Mayor Choi.

“Do-jun or whoever you are, you need to have strength to clean things up in the end. It’s not as good as the mayor of Seoul, so you have to prepare well. I still have some personal property, so I’ll give it to you even if you become a stranger.”

“I don’t want to touch my ex-wife’s money, but…”

He smiled slightly at Mayor Choi, who was making a fool of himself.

“it’s okay. I’m the one who knows you best What do you mean…”

Choi Chang-je poured water into an empty glass placed in front of Jin Seo-yoon.

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