#155. I know why it crashed.
* * *
In order to learn about the letters of KTB that Ainsha and Tata saw, it was necessary to turn back the time for a few days.
KTB was a failing broadcasting company.
no let’s fix it
In fact, it was more like a zombie broadcasting company that was already ruined, struggling with debt, and barely surviving.
Of course, the level of awareness was at the level of digging a tunnel beyond the bottom, and it was extremely rare for Kiin directors to deliberately look for KTB channels.
But rather, that’s why KTB started advertising at the stake.
“What advertisement is that?”
“That’s why it only says KTB.”
“What abbreviation?”
“Well, if you look at what’s on every bus, isn’t it an advertisement for the bus company?”
First day of advertising.
When KTB’s advertisement appeared on the bus.
No wonder that more than 99% of the people who saw it reacted this way.
Even if you write it as a broadcasting company, no one will know about it.
Because it was overbearing to want people to think of KTB broadcasting company only with advertisements with only 3 English letters and half of the billboards blank.
“How are you?”
And it was a corollary that almost all of them immediately forgot about the ad.
In this era full of content.
This is because people are too used to all kinds of flashy advertisements to have curiosity about such simple advertisements.
“hmm? Is that ad here too?”
“Is this an advertisement you know?”
“No, I just saw the advertisement yesterday, but it was a little unusual and memorable.”
Second day of advertising.
When the KTB advertisement appeared on the subway.
Even though some people looked at the ad with a curious or curious expression, that’s why
they passed it on.
“omg?”
Advertising day three.
A KTB advertisement appeared on an outdoor billboard.
In fact, there was nothing special about it.
Except for the fact that all the billboards in the city, which should have been colorfully lit by various advertisements, have been unified in one color.
Thanks to that, people looked at the scenery of the city, which had a tremendous unity like the Russian Khanate, which was plastered with silver dragon flags on every building, and made people look bewildered.
But that was just the beginning.
“…Honey, what is this?”
“What is it? Is it children’s milk?”
“I know that, but why is there a KTB advertisement here?”
“I just bought the advertised milk because it was sold at an additional 100 won discount.”
Advertising Day 4.
A product with a KTB advertisement came out.
From milk cartons to disposable coffee cups, cigarette packs, alcohol bottles, T-shirts, and more.
A half-blank KTB advertisement appeared on one side of all products commonly seen in everyday life.
“This crazy…”
Advertisement Day 5.
The moment the KTB advertisement appeared on TV.
People couldn’t help but swear as if they were moaning.
There is no dialogue.
There is no sound.
no actors
It seems like the era of black and white films is back.
The sight of only the three letters KTB occupying the TV screen for over a minute with half a blank space was enough to take away the soul of the viewer.
At that point, even the most indifferent people had no choice but to ask a question.
‘What the hell is KTB?’
And the investigation began.
As for the real-time search term, it is basic that KTB three letters ranked first throughout the day.
All sorts of self-professed intellectuals and experts poured out their speculations about a new high-end brand or a game.
The irony is that no one mentioned KTB Broadcasting Company.
It was unavoidable.
Because it was not a sane idea to connect a small broadcasting station that was going bankrupt due to lack of money right away and the advertisement for which a huge amount of money was mobilized.
“uh? Where did KTB go?”
So, the sixth day.
When all KTB advertisements went down.
People couldn’t help but be astounded with all their might.
This is because the KTB advertisements that occupied daily life on buses, subways, and even TVs in just a few days disappeared completely overnight.
Even the products on the stalls.
As if all advertisements so far had been dreams.
“If you want to take down an ad, you have to let them know what kind of ad it is and take it down!”
Beyond being embarrassed and disappointed by the fact, people even felt anger as if their belongings had been taken away.
It is because the advertisement, which was unknown to the real content even though it spent an enormous amount of money, attracted that much interest and curiosity.
That’s why people didn’t stop speculating even after the ad went down.
No, rather, I tried to reveal the identity of the KTB advertisement with more heat and anger.
“KTB commercials are back!?”
Ad Seventh Day.
When the KTB mark reappears.
That’s why people were agitated.
This is because half of the blanks that were empty until now have been filled this time.
The people who were already excited rushed to see the advertisement as if they were looking for an answer to a master mystery novel that they had been waiting for several years while being surprised.
And everyone went crazy.
The content of the advertisement finally revealed.
[Channel KTB.]
[First-come, first-served basis.]
[100 billion in prize money.]
[【Music Challenge】― Coming soon.]
“…what is this?”
It was the moment when a program with unprecedented prize money became known through an unprecedentedly bizarre advertisement.
* * *
“It’s called a certain broadcast advertisement.”
“I was surprised. It’s the first time I’ve done this kind of advertising. It’s the first time I’ve even heard of it.”
“I’ve never even heard of Tata. It seems to be a popular advertising strategy in this country.”
“It is also a country of swordsmiths. In other countries, they do things unimaginable.”
Ainsha was expressionless in admiration.
It was the first time she had ever seen such an outrageous sight, even as she had been traveling all over the world.
Of course, that was a pretty crazy advertisement by the standards of this country, but as she was the first to come here, it was inevitable that she misunderstood it.
So it must have been.
The fact that Ainsha’s always expressionless face relaxed a little when she saw the KTB commercial on TV.
But that’s for a while.
The moment those eyes subsided.
Emotion disappeared from Ainsha’s face again.
Ainsha, who was watching the TV gently, opened her mouth after a while.
“Tata, I’m curious.”
“What are you talking about?”
“I want to know what kind of broadcasting is it that advertises like this. So let’s see.”
“Please leave it to me. In preparation for this Tata situation, I have reserved an accommodation equipped with a TV.”
It was as if he had become Richard the First, the Sword King, who prepared a hundred swords and went to the battlefield alone to stop Joan of Arc’s mad advance.
Tata shouts that preparations are over.
Ainsha said bluntly to her.
“You don’t need a TV. throw it away.”
“…Do you want to see for yourself?”
“That’s right. See for yourself.”
“Schedules may go awry.”
“The plan is to change. So change.”
“All right. Then I will prepare for that.”
When Tata sighed lightly after seeing the expressionless girl’s face.
Suddenly, two men and women approached.
The two men and women, dressed similarly to priestly clothes but a bit lighter, opened their mouths quietly.
“It’s a broadcast program called [Music Challenge].”
“It’s called a live broadcast today.”
“The time is 7 p.m.”
“Since it will be difficult to quietly prepare VIP seats, we are currently looking into general admission tickets.”
“It’s impossible right now, but I think I’ll be able to secure it in an hour.”
“That is all.”
I haven’t given them a single order, let alone called them yet.
Tata was not at all surprised by the behavior of the two men and women who prepared answers in advance and presented them.
Of course he seemed to know that.
He just nodded and gave another order.
“It will be tailed soon. Divide the generation into three groups and ostracize them, then join them again.”
“All right.”
The two men and women, who folded their fists on their palms as if praying, bowed their heads and disappeared through the crowd.
Tata didn’t even look behind him.
I just lightly clicked my tongue.
“I chose the future with the utmost care, but I am already catching up. It seems that the power of the Black Dragon clan has not decreased as much as Tata thought.”
“Of course. East Asia is the sphere of influence of the Black Dragon Clan.”
“Well, I am now the weakest member of the Seven Dragons. I heard that it was damaged by several intruders some time ago.”
“I deserved to be harmed. It is the specter of the Liberation Brigade. He is an unexpectedly troublesome opponent.”
“But it’s an opponent we could easily have stopped.”
Tata cut it off.
Ainsha objected bluntly.
“Tata, that means running away rather than blocking.”
“It doesn’t matter. Running away without losing is more victory than winning by seeing blood.”
“you’re right. Admit it. After all, Tata is wise.”
clap clap clap
Ainsha clapped his hands expressionlessly.
I am proud of being able to run away from the White Dragon clan.
Because it was their survival strategy and at the same time the equation for victory.
There was a reason why it was difficult for Limon to meet only the White Dragon clan while fighting the Seven Dragons.
“By the way, I don’t know Tata.”
“What are you talking about?”
“That’s why wise Tata hasn’t married yet.”
Usually it’s okay to get hurt.
Tata answered confidently.
“Simple. Tata is married to work from the moment she became the princess’s nanny.”
“I was surprised. Shock. I was Tata’s mother-in-law.”
“…why is the princess Tata’s mother-in-law?”
“My nanny job was created because of me. What you create is what you give birth to. So I am a mother. And I ask for a divorce.”
“As a mother-in-law, lay eggs.”
Tata calmly accepted Ainsha’s blunt nonsense.
And I muttered while watching KTB advertisements on the streets.
“Anyway, this ad is great. If the method is slightly changed, I think I can use it for missionary work in my home country.”
“I give up. A religious war ensues. I cannot mediate. I would rather die.”
“Ugh. It’s unfortunate, but I’m really curious who came up with such a bold advertising strategy anyway.”
* * *
“PD Kim, I have something to check.”
“What are you talking about?”
“Didn’t I tell you to do a little bit of advertising? It’s annoying having crowds from the beginning, so just write down the name of your program and run it.”
“It was.”
“But why are your advertisements occupying all the issues that are now issues?”
“…because you have extra money?”
“…”
“No, then what? Investors paid a lot of money for advertising, telling us to use it all, but the advertising was so simple that there was nowhere to spend the money.”
“So you decided to advertise one by one?”
“That’s because I didn’t have enough time…”
“Even I forgot the phrase that was originally supposed to be included, so I had to pay a penalty to retrieve all the ads and put them back in?”
“No, that was a mistake made by the publicity department, not me…” “
…I understand why your broadcasting company went bankrupt.”
“It’s ruined, but it’s not ruined yet!”
“Are you proud of that?”
“Anyway, it turned out well, didn’t it? Our broadcaster became famous thanks to that!”
“Tsk yes. Whether you fry or stir fry, it’s up to you now. I’m done with my work anyway… I’m going to watch from the audience.”
