If you don’t debut, you’ll die. Episode 500
Spacer’s comeback led by Park Moon-dae.
At first, it just seemed like the group was exquisitely aiming for the hiatus of male idols whose weight class was heavenly.
The season when Cheongryeo’s comeback activities are just about to end, while Testa’s comeback activities are still only planned.
That’s why when the story of ‘Spacer’s comeback preview’ came out in an article a few months ago, there was no big reaction.
Because it’s natural.
[Spacer preparing for an intense comeback this fall…]
-Finally ㅠㅠ
-I’m looking forward to it, fighting~
-Who are
these guys ?
Since there was no accurate announcement, it means that there was little expectation from the general public.
At that time, that was the end.
And as time passed, Spacer’s comeback plan became something only fans remembered.
A group started promoting their comeback extensively.
[Announcement of ĭter’s October comeback! Attack of the monster rookie]
It’s Eter.
They left a splendid impression with their debut activities, so in order to continue their momentum, they will be promoting once more within this year.
This was also natural.
‘Let’s solidify the rookie award.’
It also meant that I was confident in the song and concept. Park Moon-dae guessed that maybe he had already prepared it like the debut song in the past.
‘I knew it would come out in the fall because it would take some time until the end of the year to reflect the results.’
In a sense, it was a good thing that Summer Pool, featuring Ether, was completely buried in Testa’s Water Bomb.
This is because Ether’s fans took notice and passed it on quietly without commenting on it.
So, while retaining the status of a big rookie, Eater’s agency, Wonder Hall, pointed out the date of their comeback and even announced the pre-sale notice to the media.
It’s the third week of October!
‘good.’
Park Moon-dae satisfactorily checked it out.
and after some time
As if I had been waiting, articles appeared one after another.
[Orbit Stars Entertainment “Spacer comeback in early October”]
[October male idol showdown coming… “From Spacer to Ether”]
[‘World Tour KPOP’ Spacer comeback in October Is a match for male idols in the music industry going well? ]
Spacer’s specific comeback schedule was announced.
And the fact that Ether was making a comeback around the same time was subtly emphasized.
The timing is only 2 weeks apart!
Spacers came first.
In other words, the image strategy of hitting and winning the second half of Ether, which peaks and then declines, did not work.
On the contrary, it is a perfect situation for Ether to easily press the spacer.
-2nd army confrontation?
– It looks like Ether is going to break the seal properly
– Hahaha Orbit, what kind of guts is it because it is small and medium
└ Testa seems to have lost its sense.
Of course, the majority of netizens interested in idols were much more interested in Ether.
Spacer was already an annual, not a rookie.
In addition, the existence of Testa, who was perfectly compatible in terms of origin and ability, had an adverse effect on their buzz and image from the moment Spacer was formed.
It was unavoidable.
-I’m already looking forward to what kind of concept he’ll bring, I’ve been waiting for a newcomer like this K-Pop soloist
-Oh, I’terre If I choose a good song this time, I think I’ll be in the 1st group hahaha
-Haha Spacer is also really funny when he’s rushed to take a concept-oriented route and gets pushed by Ethere. I’m sure it’s after the testa, but
the low-level aggro level of interest only kept the buzz.
In addition, communities and social media that are interested in idols have already been hot with other topics.
The collaboration stage between Chungryeo and Park Moondae!
Fans’ reaction to the unexpected collaboration between the two male idols in the first team!
For reference, it was like this.
-It’s like
a dog
.
….”
It was very hot… ….
Still, the public reaction itself was good.
They praised both Cheongnyeo and Parkmundae, saying that it was an unexpected friendship, and enjoying it, the well-chosen stage attracted great interest and was a huge hit.
In particular, the fact that two people from different groups harmoniously sang two songs with completely different concepts made it more impressive and interesting in a meta sense.
To the extent that it even climbed the rankings of popular videos on YouTube overseas.
-The moment my wish came true that I didn’t even know I wanted
-Maaaapsosa They are so cool! (Snow heart emoticon)
-My God, when the hell did you do a stage like this? That’s right I don’t need to know why. I just want to see more stages like this! (Burning emoticon)
-Vitistar. That’s my dream group
. ….
They have been hostile to each other for several years because of all sorts of incidents. A member of my group hahahahaha with a rival group with deep emotions!
-Please, let’s just stop here. Well, if you plan a joint trip or something like that, you’ll be killed
. -I haven’t seen Orbit like that.
Of course, I couldn’t talk about this openly on the water. Anyway, it was an undeniable fact that the stage reaction was good.
So, it was a trend to try to somehow rationalize this situation by circulating only cropped versions of GIFs and videos on social media by only one person on each other’s stage, and pass it over in a good way.
In a word, a time of stimulation and blues!
The comeback of Ether and Spacer in that yard?
It was kind of annoying to the Testa fandom, but not that big of a deal to the public.
-If you think copycats will give you a stomach
ache, let’s take care of yourself by
watching
Waterbomb. I wasn’t too anxious.
I only knew that Spacer and Ether would make a comeback in such a plain atmosphere.
That is, until Spacer’s teaser surfaced.
[Spacer ‘Hello’ Teaser]
The teaser itself didn’t cause a lot of uproar.
It was just a short cut of the spacer members living their daily lives happily over a good song.
-You’re handsome ㅠㅠ
-Their voise… OMG
-THIS SONG WILL BE AMAZING
The song was addictive even after just passing by.
Spacer’s composing member made the top notes, Kim Rae-bin participated in the arrangement, and Park Moon-dae was verified with his characteristic ‘grabbing ears’, so it fell well.
Ambitious planning!
However, there was no public listening to the song because even the teaser of a male idol who was not interested came in, and as always, a normal scene unfolded with domestic and foreign fans commenting.
However, Spacer’s title this time wasn’t something that could only be seen in the teaser.
A few days later.
-Is this our children’s song?;; (Link)
A link was uploaded on fans’ SNS.
‘what?’
People who click on the link without thinking are soon astonished.
“…!”
I heard the melody I had already heard in the teaser and the familiar voices of the spacer members.
But that wasn’t a video uploaded by Orbit Stars, their agency.
[My own honey-flavored sports drink to replenish moisture!]
[Honey Shake Water]
A scene where several people take turns drinking a specific drink after a hard day.
Edited to 15 seconds, that’s… It was a WeTube advertisement video advertising a new beverage.
The title of Spacer is used as the background music.
-??
-What is this?
It is a CM song.
Spacer provided a song with only slightly modified lyrics from their title song to be used in a CM for a product of a parent company that is marketing very aggressively.
for free!
Of course, it was a non-disclosure agreement.
Moondae Park almost used the system again while trying to find a company that had an advertisement scheduled for the same time as Spacer’s scheduled comeback and was doing aggressive marketing.
‘Damn intelligence.’
In any case, the efforts of the working-level staff at the expense of the allowance paid off, and the contract was successfully signed in the end.
In fact, in the form of a unilateral donation from Orbit Stars Entertainment!
Still, if there were no expectations for the song, it might not have been signed, but the value of Kim Rae-bin’s name written on the arranger was great.
‘Because he’s already composed a successful OST song.’
The other company eventually stamped the words that the composer of ‘Black hole’, which resonated even at the water night performance, participated in the main arrangement.
so now
[Hi Hi Hello, can you
hear this voice
? If you can hear it, answer me now]
Spacer’s song is being exposed to smartphone users across the country.
Park Moon-dae deliberately logged out of his WeTube account and even checked the frequency of exposure of the advertisement.
‘It’s worth it.’
It was very satisfying to be sent out like this for almost a week.
‘It’s not a situation where our company can aggressively increase TV exposure anyway.’
This agency has been pretending to be with T1, and many broadcasts have been cut off.
Last year’s Daesang idol, Testa, and popular female idol Mirinae, there were really few programs that Spacer could appear on right away.
‘Then expose it to the public on the other side.’
In this way, the company’s beverage advertisements were sent in all kinds of versions to WeTube.
In other words, the chorus part that is the most popular and catchy in Spacer’s title this time has been floating in users’ heads.
-What song is this?
I
found this
.
It is because handing over one’s own title as advertisement music at the same time as the release was a problem that could be related to the album image or the value of the name.
But the effect was certain.
As long as the song is good, there is no promotion as sure as increasing exposure.
Moreover, it is an unbiased exposure.
‘Even those who filter male idol songs are a bit different once they stick to the image of a CM song.’
As soon as the spacer members heard the story, they agreed to try it unconditionally.
In particular, this album is said to be the album in which the members participated the most.
So, to put it bluntly, the spacer members were also in this state.
– Spacer Kwon Hee-seung: I wish at least one person could listen to it more ㅠㅠ
So there was nothing rough.
popularity.
Everything is set up according to it unconditionally!
Besides, there is a crucial task here.
-It’s comfortable to look at haha
-The song is good
.
Neat story without excessive concept worldview and fictional elements.
There was no pressure in the MV, which neatly omits the sporty choreography scene taken on an outdoor basketball court on a sunny day and the story of the boys posting the video on their social media.
It maximizes only the visual beauty and pleasant feeling.
Because the barrier to entry was minimized, fewer people were thrown out of the music video.
That’s how Spacer’s new song started to go viral.
[Advertisement CM of the year selected by me (subjective, I may be wrong, you are correct)]
[Did you know that this is a spacer song?]
[Honey Shack? If you search for this advertisement song, what comes up]
* * *
And five days later.
Spacer’s song quietly climbed the music charts and entered the top 40.
The highest rank if you exclude the debut album right after finishing < Azusa >!
-Spacer Kwon Hee-seung: Ahhhhh
-Spacer Kwon Hee-seung: Shall we go up? No, I’m satisfied even if I can’t go higher, but should I still be greedy? what do you think?
-Calm down. Park Moon
-dae laughed at the screaming KakaoTalk sent by Hee-seung Kwon, but in fact, he was thinking about the limits of this strategy.
‘If it continues like this, it will be difficult for the sound source to rise further.’
This is because there is one more downside to making it into a CM song.
Fatigue builds up.
If you continue to watch ads that are forced to be exposed, you will also develop antipathy.
‘Besides, from the moment you realize that it’s an idol song, it’s less effective.’
Now, going backwards on the music charts was half luck.
And the other agency knows it too.
‘Wonder Hall.’
Ether’s agency.
Even during the last Cha Yu-jin incident, they were the ones who figured out the news of the runaway in real time and plotted it.
Park Moon-dae also knew that there were people in this company who were talking in that direction.
But I deliberately didn’t catch it now.
‘Let’s use it only once in reverse.’
He painstakingly made a trap.
Spacer’s comeback was deliberately set for two weeks before Ether. to make it look appetizing.
And I didn’t deliberately hide the downside of this promotion. It was deliberately left unattended so that Wonder Hall could obtain related information. Make your weaknesses seem obvious.
“yes.”
[Ether teaser release imminent… A monster rookie’s takeover of the music industry]
So, as a result, Ether doesn’t have to adjust the comeback schedule.
‘This is what Spacer seems to win.’
The flaws seemed clear, and they calculated that if they made a comeback anyway, they would be able to push themselves to the topic.
‘Anyway, male idols prioritize building a fandom rather than popularity.’
Rather, he might have thought that the spacer was suitable for consuming enough attention.
However, there was something that the Ether side overlooked.
“good.”
The point is that Park Moon-dae had been thinking about this scenario several months ago.
and that night.
This kind of article came up secretly in the internet community.
——==
[Spacer’s music goes well]
But the title concept is the same, am I the only one who thinks of T-Holic lol
——— ———==
– Huh, I thought I was the only one! Songs for fixed variety shows hahaha └That
‘s right ,
it’s
a bit refreshing and uncomplicated
. It wasn’t like this, but it meant that the feeling was similar. It wasn’t burdensome, and this
was the story that the Spacer music video subtly overlapped with T-Holic’s heyday.
This opinion was not met with great rejection or sarcasm.
It’s because T-Holic has passed the group’s heyday for a while, and Spacer didn’t have a very strong image to check.
It was just a tone to show off the eyes of a maniac.
-But it’s kind of fun. Ether is a concept-oriented testa line, and this spacer is like a T-Holic line lol └ㅋㅋㅋ
K-pop is interesting,
getting attention from the community in such a small way, and a few die-hard idol fans talk about it. at the time.
Articles started popping up.
[Spacer resembling T-Holic, Eter resembling Testa… Views of different agencies]
[Will Spacer become the second T-Holic]
But this time, it wasn’t Ether.
‘Only you guys know how to unfollow me.’
It was produced by Park Moon-dae Orbit Stars Entertainment.
A knight who interweaves Spacer with T-Holic, Ether, and Testa.
It’s just framing.
Matching composition and narrative!
That’s how Park Moon-dae started to use the group positioning that Eter had at his debut in reverse.
