If you can’t debut,
you’ll die of a disease Episode 263 Cha Yoo-jin’s opinion was actually not an outlandish publicity method.
“Let’s make our challenge!”
“challenge?”
“Try to dance challenge!”
In a word, ‘take a video of us dancing’.
It was a short video content that was popular a few years ago. To be honest, I haven’t seen a team that makes a comeback lately and doesn’t try this.
‘Gold 1’s group also got a lot of attention with this.’
But that’s because the company did a good job, and most of them just end up with results that put meaning into the attempt. Because the song is good and the choreography is good, people don’t follow me.
I don’t know, but it seemed that there was a preference for pleasure there.
However, Cha Yoo-jin had a surprisingly good sense of catching it.
[I put on the sky filter like this…Here, the song is changed as well as the Halloween filter!]
“Oh.”
[At the end of Wheel’s pre-chorus, the feeling of piling up… .]
Cha Yu-jin adjusted the music and added a dark and intense whistling refrain from Drill to the end of the upsurge part of Wheel, which is refreshing and daunting.
[Wheeik! and another! Drop the Drill and you’re done. Is it good?]
‘Is it okay?’
It’s a bit childish, but the atmosphere and choreography all change at the whistle, so it has a taste that draws attention in an instant.
Seon Ah-hyun, who was not interested in this, nodded.
“That’s cool…!”
“I know!”
It was plausible just to look at. It means that even without prior knowledge, a similar context to popular things was seen.
‘If I do well, I’ll see some effect.’
“What do you all think….”
I immediately tried to confirm the pros and cons with a raised hand, and saw the faces of several people who said, ‘I’m not sure if I understood this English.’
…Is translation a priority?
“It seems that if you create a dance challenge by connecting the two title songs, you can bring out the charm of the twist.”
“Ah~”
And only then did an opinion come out.
Most were in favor.
“Then both songs will be able to receive publicity.”
“Is our promotion and story similar? Taste of Reversal! Oh, Yujin Cha~”
“Hee hee.”
It wasn’t a risky gamble, and honestly, these days, it was a standard method, so it was passed quickly both inside the group and in the company.
“They say they put in arrangements through platform partnerships.”
“Yeah~”
“Then we should take a video for the announcement of the challenge. One per person.”
Bae Se-jin swallowed.
“…alone?”
“yes.”
Due to the nature of this kind of video, it was two even if you pushed it as much as possible to see it well.
Bae Se-jin’s face was filled with worry.
“Mememe! From me!”
Of course, Cha Yoo-jin took the video with excitement.
To be honest, this one was the most plausible in my opinion. It seems that he suggested it because he had a finished picture inside himself.
It was perfect to put in the catchy choreography hand movements of the drill chorus while bending your head.
‘Is it because I’m young?’
This kind of sense was instinctively good.
However, there is also a guy who is the same age as Cha Yoo-jin and has failed to film about 10 times.
“If you do this…?”
“ha ha ha! Kim Rae-bin is completely incompetent!”
“…! It’s my first time trying it, but if I understand the principle a few more times, I can do better than you!”
“No, stupid!”
And Kim Rae-bin barely succeeds and is mentally defeated by Cha Yoo-jin.
“It’s okay….”
Cha Yoo-jin enjoyed the leisure of the winner.
“Everything was good. It’s because I like Kim Rae-bin’s songs!”
You give me a bottle and give me medicine.
“….”
for a moment. Come to think of it, strictly speaking Raebin Kim has the youngest birthday… Well, it’s because he’s not related to this kind of latest fashion.
Anyway, the video uploaded like that went viral because it matched our PR strategy.
It even developed its own version of Cha Yu-jin’s original plan, and even created a new trend that was modified among users.
[Testa Reversal Challenge!]
Bae Se-jin looked at a collection of videos on WeTube and said with a mysterious face.
“So wearing a doll mask and running between butterflies…You’re suddenly throwing your mask away and pretending to be a villain.”
“…Yes.”
“…Isn’t it so different from what we used to do?!”
Bae Se-jin said it a little harshly, but it was the correct answer.
The Drill stage, which was first introduced at the awards ceremony, became quite famous, so it seems that it was influenced by it.
‘Rather good.’
It is a great success because it has been reproduced more excessively. Videos will continue to pour in.
‘Youngrin can never do something like this with this new song.’
It was a song that focused only on the ‘pleasure of listening’.
As planned, wins and losses were decided in content beyond music streaming.
When this happened, the company was excited and even suggested that we do a ‘filter partnership for drill’, but Cha Yu-jin was adamantly opposed.
“There are many people who hate this challenge because it is too cheesy. Our music video is so cool you can’t use it!”
“Um, yes.”
It means to lower the barrier to entry by only going viral with the song and its familiarity, and not to be directly involved in it too deeply.
It also matches what I was trying to say.
‘It’s useful.’
He was a good-looking guy. It’s a problem using your head only on what you’re interested in.
With Cha Yoo-jin’s publicity strategy playing a part, the activities proceeded as planned, as if the emergency immediately before was a lie.
[Testa’s new song with great spirit]
[Drill music video views trend.jpg]
[Drill choreography video is out]
Articles and videos about Testa’s activities this time flooded the Internet. It means that the topicality is on the right track.
And as soon as the results began to be reflected, they were immediately nominated for first place on public TV music shows.
result?
“Live music song! Number 1 this week… Congratulations Testa!”
of course won However, the score was as expected.
‘It’s about 1,000 points less than Youngrin in the sound source.’
but it was fine It was because it was a ‘deserved’ atmosphere unless you were a fierce music supporter or an anti.
It was a victory for the strategy of making justification.
I nodded my head in a rather thrilling sense of satisfaction.
won
“…thank you!”
“Long time…Thank you so much for not giving up, cheering me on, and waiting for me. Thank you very much Lover… !”
There were a lot of people who were especially moved to tears, perhaps because it was the first place on a music show after a long time.
“Is Lee Se-jin crying too?”
“Yes hyung, he’s crying a lot~”
Even the people who didn’t think that would be so thrilled that the scene was a bit funny, but it must have been much nicer to see than knowing I was going to receive it.
‘Domestic gripped tightly with this.’
I sang five encores with sniffers.
It was at this point that the words ‘It’s too bad that Testa came out with Youngrin’ turned into ‘It’s a pity that Youngrin’s song came out with Testa out of necessity’.
It was around the time I spent about two weeks doing promotions through variety shows.
‘I’ll have to check the other editions.’
Gradually, I began to look at news from abroad. It was after confirming that the scale of the tour had increased tremendously.
‘In the first place, Drill was released with the global response in mind.’
It’s fun to listen to without being complicated, the visual beauty with money is just amazing, and the choreography is amazing… It is a sentiment that is common all over the world.
‘Is that why demand increased with this album?’
However, the moment I did the search I was a bit perplexed.
“…?”
‘What is it and why are there so many of them?’
The results were more spectacular than expected.
global. This is where Cha Yoo-jin’s PR strategy began to reveal its true value.
* * *
‘Testa’s Reversal Dance Challenge’ created by Cha Yoo-jin is said to have deeply inspired overseas fans.
‘This is what Muggles eat!’
So, KPOP fans who have a crush on Testa put in a request to watch this new song like a bombardment to all Wetubers and people around them.
The format was simple. It is to make them see ‘Wheel’ first unconditionally and then ‘Drill’ in succession.
In fact, quite a few people liked it just for ‘Drill’.
It was a blockbuster comic movie + game cinematic trailer style video aimed at nerd tastes around the world.
However, when I had them watch the opposite ‘Wheel’ in advance, the reaction was chosen better because of the gap shown by the same group in the same background.
[Oh, the same place is the background? This amusement park promoter… what? Are they the same kids?]
[My God, my God! This bike riding bastard is cool!]
[I’ll tell you now, only K-pop stars like this cool anime character can accept men with dyed hair.]
It means that they’ve gotten better at selling views. Regardless of this guy or that guy, even people who aren’t reaction YouTubers filmed videos.
And as the number of exposures increased as the videos and songs were selected for global taste, the number of views of Testa’s music videos for new songs increased accordingly.
In particular, ‘Drill’ is said to have even entered the U.S. real-time popular video rankings.
‘…It’s coming mainstream.’
It was a pleasure.
I conceded.
To Yujin Cha… I’ll have to grill the meat sometime.
“Do you want a cow or a pig?”
Like a ghost, Cha Yu-jin answered from across the room.
“I like cows! Korean beef is good!”
“okay.”
But it didn’t end here.
And when something became very popular, gossip would naturally follow from anywhere.
I think it was Japan this time.
[I’m surprised that this fits so well (video) (*´ ω`*) _]
Some anime fans wrote our challenge and music video while compositing scenes, and a fight broke out out of nowhere… It seems to have become more famous.
It didn’t even explode between testa fans and animation enthusiasts, but people who dislike Korea asked.
-You can’t use Japanese singers whose portrait rights are precious, so they’re using Korean idols? It’s better to stop because the class itself is different
– Hallyu fans always go beyond the topic and hate to see it (laughs)
– Is this how they react? The so-called K-pop fans are too radical
– they’re not interested in K-pop copied from America and Japan. I would like you to return to your country.
└ Testa never entered Japan in the first place, right? (´・ω・｀) ?
-Only the net rightists were excited (Laughs)
They say that a dogfight broke out between the forces that they absolutely hate in Korea and K-pop fans.
A YouTuber who organizes Japanese reactions summarized them in a lively tone.
[Then, is Testa being boycotted in Japan as the net rightists claim?]
[This Testa’s album was #1 on the Oricon chart this week!]
“….”
In other words, the Japanese viral, which was not even attempted, succeeded.
Since it wasn’t a controversy caused by us, there was less resistance, so people who watched it and said, ‘What the hell is it?’
And since they are conceptual and handsome, it seems that the number of fans has rapidly increased.
‘Come to think of it, I haven’t been to Japan since the visit.’
Because of the controversy, the public exposure was suddenly created, so it seemed that the latent fan base came in at once.
-The face of the member of the deer antlers light purple is so amazing I can only describe it as a prince
-Is the black hair the center? You’re really handsome. It’s dangerous. I’m already replaying the video for the 5th time.
-Pink! pink! pink! I’m a fan of pink puppies now! (Captured by Park Moon-dae)
And it is as if these people filled the concert weight class that has grown from arena to dome.
at last…The dance challenge started by Cha Yoo-jin exploded in all directions like branches.
“….”
this…Isn’t this album really getting the grand prize?
‘There is a possibility.’
I thought wishful thinking for a moment and tried to end monitoring.
I would have done that if it hadn’t been for a news article that popped up on a search engine before turning it off.
[VTIC (Vtic) February comeback confirmed…The top of the music industry is back.]
“….”
These pups… don’t you want to rest?
Even a confirmation kill came after a while.
[VTIC Chae-yul senior: Let’s make a comeback next month Mr. Moondae! Please show a lot of interest~]
[VTIC Shin-oh senior: (Emoji shooting a gun with his hand)]
I don’t know why these guys are inviting me to a group messenger to share news that they can each send. Are you scratching?
[Yes, congratulations.]
I gave a standard answer. Then, a personal message came to the guy who posted pictures of dogs.
[VTIC Senior Shin Cheong-ryeo: Really?]
This bastard is for real.
[sure. I hope you are doing well during your activities. It’s just a pity that I won’t be able to see you if I go to the army.]
It means to go to the army immediately.
After some delay, the answer came.
[hmm? Why me?]
What?
The next message arrived one after another.
[I only serve for six months because my mother is a man of national merit. Didn’t you know?]
“….”
[Ah, you didn’t make an announcement this time. I’m sorry^^ Junior.]
[Isn’t it active? Have a good trip.]
You bitch.
I made a promise by turning off my smartphone.
‘From this tour… All schedules are used to raise the weight class unconditionally.’
I’ll make this bastard enlist in the lamentable army next year.
And just then, a suitable offer came from Netplus.
“It’s a documentary.”
“Yes! You do a lot these days.”
It was a documentary behind the concert tour.
