Genius Archer’s Streaming Season 3 Episode 121
41. After Advancement (4)
After Joseon’s advancement to the finals was confirmed.
The news of advancing to the finals was covered in quite a few media outlets.
Even media outlets that don’t usually cover e-sports deliberately published one or two articles.
No matter how unpopular a game is, even e-sports, which are a subtype of sports, are no longer a weight class that can be ignored.
As such, the number of viewers for the fake national competition and Civil M national competition continued to increase.
The highest number of live viewers in the country for the Lild Cup was about 1.7 million, but now the highest number of national competitions has exceeded 400,000.
The Lille Cup is the most popular e-sports competition in name and reality, and it is a sport that is also covered by various media outlets.
Civil Empire has already caught up to about 1/4 of this.
This is quite…
“encouraging.”
Joo Hyuk spoke firmly.
“We haven’t even made the finals yet. Now we’re in the finals, right? It’s even the round of 32 of the finals. There are a lot of games. “What happens if we only get to the quarterfinals?”
Joo Hyuk is emphasizing how many national competitions are being held now.
Perhaps it seemed like he was trying to assert its marketability.
“Besides, you’re not just watching national competitions right now. “You should also see the fake national team.”
They even mention the fake national team.
Why?
“yes? “So, do you put ads on fake national teams?”
This is because the person you are talking to is an advertiser.
“No… you have to do that separately.”
Joo Hyuk holds out his hand.
‘Where are you going to eat raw?’
Even advertisers have to say what they have to say.
The advertiser asks this question as if he is offended.
“Then why are you talking about the fake National University?”
“Ah… It’s just the momentum. Momentum. “You can see the ripple effect, right?”
“Be patient…”
The two people sighed and crossed their arms.
They were employees of the company that proposed sponsorship this time, that is, the advertiser.
They don’t put ads on Almond or fake Gukdae.
“We are on the national competition team! “You want to engrave it on those clothes?”
He wants to sponsor a team for national competition.
Just as professional soccer teams engrave large sponsor logos on their chests, I want to do the same for national competitions.
This is the problem.
This is why the story continues to circulate now.
The woman sitting next to Joo-hyuk explains again.
“No… that kind of thing is impossible to implement in a national competition. “Because it is a game related to country and civilization, the game company will never allow it.”
She is an employee from Civil M Korea. She introduced herself as ‘Elysia’. That’s what they call it at work.
The advertiser apologized to Elysia.
“So… how can I not ask for permission? Or at least our country’s broadcasts should be done with CG like that!”
“yes? What… Then the belly button is bigger than the stomach. Is it easy to add CG!?”
Elysia is disgusted by the talk of CG and refuses.
It’s not technically impossible, but she’s absolutely right.
It is economically impossible.
Eventually, the story turns around again.
“No… I mean…!”
“That… doesn’t work….”
“Ugh….”
Joo-hyuk sneaks in.
“wait a minute.”
Joo-hyuk glances at Elysia at Civil M Korea.
“Can we talk for a moment? “I think we have to reach an agreement first.”
The advertiser thinks for a moment and then nods.
“yes. Of course. “We’ll go and have a smoke too.”
This is a short break.
Joo Hyuk grabbed Elesia and went to the corner of the office and asked.
“no. Is it really not possible? “Isn’t this something that can be solved by raising the unit price?”
“yes? That’s not possible. Regardless of money issues, imagine the national team wearing a Honda or Toyota on their chest.”
“This is a domestic company… We are a fake national university…”
“No, that’s not right. Even if it is not necessarily an overseas company. The characteristics of civilization are obscured by the sponsor logo. How ridiculous it must be. So, Civil M would never allow it, and no other team would do it, right?”
“Ha….”
Joo-hyuk looks regretful.
If you stick it in your chest and run with it, you can command a very high price.
This was uncomfortable when the national anthem was on the line.
“All right. But if you say you can’t do it on your chest, we may not sponsor you.”
“Well… right. But what should I do? “They tell me to do something that doesn’t work.”
Elysia was clearly disappointed, but she didn’t bother to show it.
If this is going to happen, it’s better not to have one! I decided to go out so resolutely.
“…under.”
Joo-hyuk touches his forehead.
I didn’t want to miss it.
‘Having this sponsor would really help me a lot.’
In fact, there is no benefit to be gained from participating in the competition itself, but the story changes when this sponsor comes along.
Players can receive money simply by participating in the game.
Of course, there are so many numbers that if you divide them, it won’t be much…
but what is the point of generating income?
‘It’s important to start first. When a spawn starts to attach, everyone will rush in.’
Once you start with this, other sponsors will come and go…
If you increase it like this, maybe you can reach a level where you can truly pursue professional activities.
Even if it’s difficult this time, at least the next or next national team.
‘Why am I even doing this…’
I don’t know why I’m even concerned about the next generation.
In any case, even the current generation cannot coolly say to this sponsor, ‘If it doesn’t work out, go.’ Even if you pretend to be strong in front of you.
“Ha… Then.”
After much deliberation, Joo-hyuk decides to change his strategy.
“Let’s try it like this.”
Elysia tilts her head after hearing Joo-hyuk’s story.
As if that could really happen.
Joo Hyuk shrugged his shoulders.
“If it works, that’s fine. “If it doesn’t work out, he’s going to go anyway.”
I told Elysia to take it easy, but she said this.
‘I can’t go.’
Joo-hyuk plans to catch him somehow.
“Manager, please do it.”
It was something Heechul trusted and entrusted to him.
“I’ve never received an advertisement before.”
Heechul also has experience in business, so there’s no way he wouldn’t be able to come here.
Nevertheless, he handed this task over to Joo Hyuk.
“I know too. They come in after seeing the almonds. I am always grateful. So, it is right for the manager to take care of this.”
Although he usually did not show it, he was thinking that the current incident happened thanks to Almond.
Especially these things that happen outside of the game.
Domestic Civil M streaming is gaining popularity, or the think tank team behind it is receiving a lot of attention as a fake national anthem.
They seemed to think it was all thanks to Almond’s participation.
That wasn’t all.
‘It was given to me.’
More than anything, he really trusted Joo Hyuk.
“I’ve heard a lot about it. The manager is very good at this job. I’m just assigning the best people for this job. “Don’t feel pressured.”
It was my first time since quitting my job.
Someone other than Sanghyun believed in him and entrusted him with his work.
‘But I can’t just send it away.’
Joo Hyuk made that promise and went back to the conference room.
* * *
After a while.
Two employees from the other side and two from this side.
So the four of us gathered again in the conference room.
“Now that we’ve talked for a moment, I can make a request to my chest.”
“…is it so?”
The faces of the sponsor’s employees brightened.
“however. Is it really right for you to do that?”
“yes? “What is that…”
Tuk.
Joo Hyuk pointed to the empty number box in the contract presented.
“Haven’t you decided how much you want to spend here? But from what I heard at first glance, it is far from enough. “We are creating something completely unusual, so of course it costs more.”
“….”
The two employees looked at each other for a moment.
Well, none of the other teams have logos, but this one is the only one.
How noticeable will it be? Advertising costs are bound to be higher.
In addition, we have to persuade the game company….
“Please tell us a realistic budget.”
“Ah… one…”
Chuck.
They slightly raise their fingers.
Joo-hyuk’s eyebrows twitched.
“no way. Then there is no point in asking in the first place. At least….”
Chuck.
Joo Hyuk asked for exactly three times the amount.
Elysia, who was next to me, had to strain her face to act calm.
“yes!? “That is troubling.”
“Then it would be better to just use a banner.”
“…Banner?”
“yes. That could be exposure all the time and even better.”
“ah. “Are you talking about the banners in the stands of football stadiums?”
“no. That’s a level of advertising that requires discussion with Civil M’s headquarters. That’s not possible. “It’s a broadcast channel banner.”
“Hmm…”
They shook their heads at the same time.
“The feeling of being with the national team is so gone. “It’s just like a game broadcast sponsor.”
Oops.
Joo Hyuk had no choice but to agree with their words.
‘You want that feeling.’
Advertising, of course, aims to create a positive image for a company.
You want to feel like you are supporting the athletes rather than the broadcast itself.
Joo Hyuk thought for a moment.
Since I knew what they wanted, I thought I could persuade them with this.
“Together… um.”
Joo Hyuk paused for a moment and spoke.
“So, does it feel like you’re ‘together’ when you hit it on the chest?”
“Everyone does that, right? of course.”
“no. Here, you will actually feel like you are ‘infringing’.”
“yes?!”
“No, think about it. A place where there are only the uniforms of the Joseon army, the Taegeukgi, and the military standards of generals. Suddenly a modern corporate logo appears? Does that seem like something that would come together? Will it look like it has been infiltrated with capital? All things aside, does that look good? Does it suit you?”
“Ah…”
“If a corporate logo does something to that unattractive scenery, does that help the image?”
“….”
The two were silent for a moment.
Since it was an e-sport, I was thinking roughly it was similar to the professional sports league they were familiar with.
But in Civil Empire, the situation was very different.
The colors between countries are more vividly revealed than the true national representatives of modern sports.
If a company’s logo is included, the picture will spoil the colors.
“This is an advertisement that costs a lot of money and only destroys the corporate image.”
“…under.”
Although they couldn’t bring themselves to say, ‘That’s right,’ the two employees were already thinking about changing the plan.
“If you really want to be seen as ‘together’ with the national competition team. There is one thing I would like to suggest. No, actually, there is no other way than this.”
“…?”
At those words, two or three employees turned around at the same time.
Even Elysia didn’t know what Joo Hyuk was going to say now.
The strategy she heard about was simply to claim that ‘the price of being stabbed in the chest is enormous’ and to present a banner as an appeasement.
Everything after that was just what Joo Hyuk said on the spot.
So, it has been a long time since I was away from the operation in the first place.
“Did you hear about the fake national team story earlier?”
* * *
The next evening.
Almond brings up a story during the broadcast.
“everyone. “I have a big announcement.”
-??
-what?
-Important announcement ㄷㄷ
-Are you really going to go to the military?
-Finally, it’s revealed that it’s not humanity, but nuts… This Nuttillion!
-I’m speaking at length today… Isn’t this an advertisement? Hahaha,
he operates the keyboard and pops up something.
“braided.”
What he floated was the logo of a company.
[Wolsuhyang]
“Our team has a sponsor!”
-As expected, it was an advertisement hahahahahahahaha
-Oh my goodness
-Sponsor ㄷㄷ
-Kya
-Where is that? -No way, it
was like that
with the national team???
The sponsor who joined the national competition team this time.
We decided to introduce it on the Almond channel.
“I’m simply introducing you as a token of gratitude. “He will often appear in fake national team videos in the future.”
Afterwards, this brand will appear in the form of indirect advertising on fake national teams.
-ㄷㄷ
-Big ㅠㅠ PPF
– Unemployed fleet advertises… ㅠㅠ
– Wolsuhyang? Does this place sell alcohol?
-Chi Seung-ah ㅠㅠㅠ Shubaㅠㅠㅠ You succeeded!
If it was an advertisement, there could have been a negative reaction.
‘I think it’s okay?’
The only comments in the chat window were congratulations.
At this time, Almond felt it.
‘Maybe…’
The beginning of something big in the future is now.
“ah. And there are many people who are not familiar with this brand. If you see this, you will know what it is.”
Okay.
Almond took something out on the desk. It was a
‘monster’
sports drink.
Percussion!
Almond took the lid off the can and took a refreshing sip.
And I showed the promised action.
-????
-Crazy hahaha
– Tweet haha
– Really hahaha
– Is this the power of advertising??!
-Kkㅋㅋㅋ
At that moment, the chat window exploded.
