[294] Banthing on good terms? 5
“My method may seem like a handshake, but when dealing with a trick, a handshake is sometimes the right way. Let’s stop wasting money. Are there any preparations?”
“yes. We are preparing for a press conference after the official announcement by creditors of Sunyang Construction. I think about two days later, how is it?”
“I do. There will be no way if I set fire to it when they go crazy trying to cover the article.”
Vice President Jang Do-hyung had a puzzled expression.
“It’s not about setting fire to it. The TV broadcast at the beginning of the year will be plastered in the name of the manager. Where in the history of business has there been a businessman who confessed to paying less taxes and paid astronomical amounts of money?”
“Most people pay their taxes faithfully without tax evasion. It is abnormal that the news is talking about going back to normal.”
Jang Do-hyung patted his knee.
“Is that good?”
“yes?”
“Be sure to say that at the press conference. haha.”
oh i forgot
Carriers have started to sell iPhones, and the era of smart phones is now in full swing.
Smartphones are a rapid growth engine for SNS.
Someone said that SNS is a waste of life, but SNS is another window for creating stars. And stars of positive perception move public opinion.
Shall we start with this one?
I called my father
“father. Please introduce me to a PI expert.”
– PI? Why all of a sudden? Could it be you…?
PI is an abbreviation of President Identity, and the beginning was politics as the word implies. It refers to activities that attract the public to a positive perception of the president by selecting a characteristic among the various elements of the president and appealing to the public.
Targeting the nation’s top leaders, PI has expanded its scope to include CEOs of companies, chiefs of public institutions, and entertainers. Creating the value of one’s own existence by sharing and communicating one’s personality and characteristics with others is a must for opinion leaders.
Now, PI is not the President, but has expanded to Personal Identity, which refers to individuals, that is, personal identity activities.
Wouldn’t it be convenient to move public opinion with a respected star executive in the Korean business world?
He smiled and said to his surprised father.
“yes. why? won’t it? Hehe.”
– What the hell are you thinking? Are you going to be a celebrity?
“I’m not a celebrity, but I want to be a star. Anybody okay?”
– I don’t know. Should be the best in the industry?
“yes. I will treat you the best as much as you are the best.”
– I’ll send you a few people so you can meet them and decide.
“Thank you Father.”
With my words, you have to grow your influence enough to turn someone into a hero or trash.
Before that, I made my relatives out of trash……
* * *
The two experts, introduced by my father, blinked their eyes after hearing my explanation.
“Why are you like that? Do you think it will not be very helpful in building an image?”
“Oh no. I am very surprised.”
“That’s right. It ended a few years ago… and you spend 600 billion won
. So that no one can spare their praise. Are you not confident?”
“It can’t be.”
Regardless of who it was, they jumped in unison.
“Product quality… Oh, I’m sorry. It’s an industry term, so it’s become a habit…”
“It’s okay, so feel free to speak in industry terms.”
“Ah yes. Anyway, the quality of Chief Jin is not comparable to that of ordinary people, and the number of 600 billion gives a sense of intimidation. And the morality of paying your own taxes that you don’t have to pay. With this kind of material, there is no need for someone in the industry like me.”
“That’s right. It’s an article that the media can’t help but make a big fuss about. Even just listing the facts is a drama. There is nothing more to add.”
I didn’t call them to praise or listen to them.
“I am not meeting you all for this one thing. The goal is to build an image over a long period of time.”
“What kind of image do you want specifically…?”
“It’s simple. Infinite and unconditional faith and trust that firmly believes that even if I evaded tax over 1 trillion won or embezzled company funds, the general public would never do that… This is my goal.”
As the contradictory content flowed out, the two experts were confused.
It makes sense since they talk about tax evasion and embezzlement while paying taxes that they don’t have to pay.
“You say you are the top in the industry. Is it difficult?”
He could become a villain like no other in the world, but since he had to dress up as an angel, he couldn’t answer easily.
“I heard that celebrities who drink drugs, have dirty drinking habits, and have complicated relationships with women are seen as motherly children because of your ability, but…”
One of the two men cautiously opened his mouth.
“There are things you need to build a long-term image.”
“Tell me, don’t be difficult.”
“It requires unconditional trust.”
“Trust me……”
“Yes. Even if it seems unnecessary and you think it’s useless, it’s quite difficult to follow the expert’s direction exactly.”
“It is more so with successful people. Because I succeeded in my own way, the advice from people around me is not very welcome.”
I know what the worry of the two of you means. A third-generation chaebol who is worse than a star celebrity. It may be my image that they have.
“Let’s make a contract.”
“yes?”
“I will sign a contract with both of you. Please discuss the contract with the two of us and send it to us. There may be a clause that says to follow the instructions unconditionally. Instead, the contract period is one year. I will evaluate it with my standard and if it is not enough, I will finish it in one year.”
I handed my business card to them who blinked again.
“As soon as you sign the contract, prepare a plan for how to hold the press conference.”
* * *
The year 2010 began with an amplified crisis that the two giants representing Korea might collapse.
Vibrator and Joo Min-sik, the parties to the crisis, played a very clever media play.
The bankruptcy of the two construction companies made a fuss as if a second IMF would come. It became clear that the media was an article for construction companies.
At the end of the article, there was always a tone that the government’s bailout was desperately needed.
Perhaps because of the negative news, the stock market also began to shake.
“They say it’s rotten, but… it’s strong. It’s not easy.”
Chairman Lee Hak-jae could not hide his anxious expression.
“What is it? How many years have you been with your grandfather, do you show such a weak side?”
“I am anxious because I have time to spend with the president. If public opinion has been raised to this point, the government and the bank will be shaken.”
“You mean the bankruptcy of the two construction companies as if it were the responsibility of the government, right?”
“okay. It is the face of the Korean construction industry. Even the government cannot be free from responsibility.”
“I’m going to throw a counter punch. Look forward to it.”
“Counter punch?”
“yes. Did I tell you once before? You will appear at the prosecutor’s office as a witness.”
“hey!”
He smiled at the screaming man and waved his hand.
“All you have to do is enter very confidently and say a word into the microphones held out by the reporters flocking to the prosecutor’s office.”
“……?”
“You will see the bare face of the inconvenient truth that everyone knows but pretends not to know… What is this? And have a cup of coffee with the district attorney and come out.”
“Are you really going to reveal everything?”
“Please. You should only reveal what you need. Just enough to make our uncles look like thieves in the eyes of ordinary people.”
“It might shock you, but I don’t think it’s a strong enough counter to knock you out, right?”
“There is a continuous hit. It will have to be hidden from the world, so only the prosecution will know.”
“The corruption of the two vice presidents is of no use. I’m not going through the trash pile again.”
“It’s different if it’s a son.”
“what? son? Who do you mean?”
“The eldest son of Jin Tae-joon, Vibrator Vice Chairman. Director of finance at Sunyang Construction. The money he bought and bought was 60 billion. This is enough for the Vibrator Vice President to surrender.”
“Is it Taejun?”
Chairman Lee Hak-jae opened his mouth wide when an unexpected name came out.
“As the president is now shocked, the second eldest father will also be shocked. What’s more, the prosecutor’s knife point is pointing, so I’m more afraid that there’s no time to deal with it.”
“Is that 60 billion won a trap you dug?”
“no. They are blinded by money. Even knowing that speculation, not investment, is gambling. Hehe.”
* * *
“Should I apply it by minute?”
“Didn’t you say you were following directions? Be patient.”
At first glance, it was a modest suit, but the falling silhouette fell well enough to leave admiration. After touching my hair for an hour and putting on makeup, I thought I knew what a camera massage meant.
“The frame is good, so the effort is worth it. The video of the press conference will appear not only in the news, but also in entertainment programs. That kind of thing comes out much better than news.”
“The content has to stand out. Even the ladies get angry.”
“It was coordinated with the company’s public relations team. For the time being, the world will be noisy with this news.”
Deputy Kim Yoon-seok knocked on the door of the waiting room with a nervous expression.
“It’s time to leave, boss.”
The conference room was full of reporters. Because of the rice cakes already sprinkled, the media pressed the camera shutter endlessly, as if expecting today’s conference to be a huge scoop.
After a brief greeting, I read the prepared manuscript.
“…I feel ashamed of myself for ignoring them until now, but I couldn’t hide my shame forever. So, as a result of evaluating it with a very strict and precise objective standard, we concluded that a gift tax of about 600 billion won is appropriate.”
I looked up and saw the reaction of the reporters, and it was the look I wanted.
“However, it is contradictory for me, as the gifting party, to determine the tax payment amount. We have already handed over all the data to the National Tax Service to calculate the exact amount, and we have also handed over the same data to the Financial Investigation Department of the Prosecutors’ Office to make sure that there are no illegal or illegal matters in the donation process. Also, as soon as this interview is over, I plan to appear at the prosecutor’s office as a witness.”
It’s time to finish slowly.
“Of course, I can assure you that there was no illegality or illegality in the gifting process. There was only an expedient using the blind spot of the law. This expedient will go against the national sentiment. I bow my head and apologize.”
As I bowed deeply, questions from reporters burst out.
Only obvious questions and obvious answers came and went, and the long-awaited question did not come until near the end.
“The two current vice presidents of the Sunyang Group took over at the same time as Jin Do-jun. Do you think there were expedients in that process as well?”
“Let me just say that I received three times more stake in the group than I did. I think the answers to the questions should be left to the vice presidents.”
Now that the necessary words have been said, the interview is over.
Ignoring the reporters’ ensuing questions, I left the conference room and headed straight to the Seoul Central District Prosecutor’s Office.
Reporters have already camped out and waited in front of the prosecutor’s office. Since he had said everything to the reporters, he ignored the microphone in front of his nose and continued his steps into the prosecutor’s office.
* * *
Sitting in the interrogation room and drinking a glass of water, the door opened and a young prosecutor entered.
He tossed the papers in his hand on the desk.
“long time no see. Is this your first time since graduation?”
“Presbyopia has its advantages. Nothing has changed. Prosecutor Jihoon Kim. Hehe.”
“hey! You said that the word presbyopia is a taboo word, right? There’s nothing good about making the prosecutor feel bad. I don’t know?”
Classmate Kim Ji-hoon was biting his lip trying to hold back a burst of laughter.
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